CÔNG TY TNHH THREADS

A multifaceted retail and cultural hub offering a diverse range of experiences. We’re not your typical shopping spot. Think of us as a curated creative community where avant-garde fashion collides with vietnamese heritage, wrapped in a design that’s equal parts sleek and soul. About RUE MICHE: At rue miche, each brand offers a distinct perspective on contemporary aesthetics and lifestyle. We curate labels led by design thinking — from emerging vietnamese names to selected independent voices. Every collection presented at rue miche speaks its own language — through material, form, and a deliberate reimagining of what everyday fashion can be. The brands at rue miche represent more than products — they tell stories of design journeys, conscious living, and a deeper connection between makers and modern wearers. We walk alongside names that are redefining the idea of dressing well — familiar yet future-facing.