Cowan Design

Cowan is a fiercely independent branding consultancy and design network. We belief every brand, every person, every situation has potential. We exist to Realise Potential for our clients, our colleagues and our partners. Cowan opened its studio in Ho Chi Minh thirteen years ago. We have established a strong reputation in the market place for branding and design and have been working with many consumer and corporate brands, including Nestle, Coca-cola, Massan, Heineken as well as Corporate and Retail clients. The HCM studio is an integral part of Cowan’s Asian offer, which consists of four studios across the region. Over the last four years we have achieved rapid growth and have become one of the largest brand design networks in Asia with 100 professionals. We work on national, regional and global projects, regularly competing and beating offices in London, Paris and other cities. We have a strong focus on driving consumer behavior, like purchase (rather than awareness). Our services cover ideation, branding, design, naming, communication, e-commerce and other touch points where consumers and brands interface.