Assistant Brand Manager - NPD

Công việc cụ thể là gì?

A. New Product Development - MUST HAVE - Lead end-to-end NPD process • Market & Consumer Insight o Conduct market research and competitive analysis to identify gaps, trends, and consumer insights. o Monitor fresh meat consumption habits, nutrition trends, and lifestyle changes to spot innovation opportunities. • Concept Development & Business Case o Develop product concepts aligned with brand positioning. o Prepare business cases including pricing strategy, volume forecast, cost analysis, and channel opportunities. • Project Management o Work cross-functionally with R&D, QA, Supply Chain, Sales, and Finance to ensure product feasibility and timely launch. o Manage project timelines from ideation → prototyping → pilot test → commercial launch. o Coordinate packaging development ensuring both regulatory compliance and brand consistency. • Post-Launch Tracking o Track performance of new products: sales results, distribution coverage, consumer feedback. o Provide actionable recommendations to optimize portfolio and innovation pipeline. B. Brand Communication & Building • Annual Brand Plan Execution o Support in developing and implementing 360° brand communication plans (ATL, BTL, Digital, PR, In-store). o Ensure brand message consistency across all touchpoints. • Agency & Partner Management o Brief and work with creative, media, PR, and activation agencies to develop impactful campaigns. o Manage day-to-day execution and monitor deliverables, ensuring cost efficiency and effectiveness. • Campaign Performance & Reporting o Track KPIs (reach, engagement, sales uplift, brand health metrics). o Provide analysis and recommendations for future campaigns. • Brand Assets Management o Oversee packaging, POSM, and communication materials to ensure alignment with brand guidelines. o Monitor competitor activities and market trends to maintain competitive edge. C. Cross-Functional Collaboration & Budget Management • Work closely with Trade Marketing to align brand communication with in-store execution. • Collaborate with Sales team to support channel-specific initiatives. • Manage assigned marketing budget, ensuring ROI optimization. • Cấp bậc: • Loại công việc: