Brand Manager (Social Media & E-Commerce)

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The Brand Manager of Social Media & E-Commerce will strategically dual-manage and elevate the digital footprint, brand equity, and online commercial channels for both craft beer portfolio and premium wine portfolio. This role requires a expert capable of: - Creating strategy plus storytelling & medium touchpoints to build brand awareness and digital/social engagements for all brands in all social platforms - Managing analytical, conversion-driven e-commerce execution to boost digital revenue growth Key Responsibilities 1. Brand Strategy & Omnichannel Alignment - Voice Differentiation: Keep a distinct voice for craft beer (community-focused, lifestyle) and premium wine (heritage, sophistication). - 360° Campaigns: Strategy and rollout of product launches across all digital and retail touchpoints. - Asset Governance: Manage cross-brand asset guidelines to ensure seamless visual and copy continuity. 2. Social Media & Content Marketing - Growth Management: Scale growth and retention across Facebook, Instagram, TikTok, and Zalo. - KOL & Influencer Strategy: Lead relationships with F&B bloggers, sommeliers, and lifestyle creators. - Content Excellence: Oversee visual production houses and copywriters for high-impact social media assets. 3. E-Commerce & Performance Marketing - Store Optimization: Manage revenue performance on Shopee, Lazada, TikTok Shop, and direct-to-consumer (D2C) websites. - Paid Media Execution: Direct performance ad spends focusing on healthy Return on Ad Spend (ROAS) and low Customer Acquisition Costs (CAC). - Live Commerce: Strategize and supervise targeted livestreams on commerce marketplaces. 4. Leadership & Data Diagnostics - Reporting: Track and pitch weekly growth metrics directly to the management. - Budget Oversight: Efficiently distribute budgets across creative content production and paid acquisition. • Ngày làm việc: T2 - T7 • Giờ làm việc: 08:00 - 17:00 • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian