CEO of Mandala Hospitality Group

BUILD THE BUSINESS. BUILD THE PLATFORM. BUILD THE FUTURE OF HOSPITALITY.

MHG is seeking a CEO for Vietnam to lead the full scope of our business in the country and establish Vietnam as the core platform for MHG’s journey from Vietnam → ASEAN → Asia → Europe → Global. This is not a role for someone who simply knows how to operate hotels well. We are looking for a BUILDER — someone who can build a business, build teams, build markets, and deliver meaningful, sustainable growth.

1. VISION

- Build MHG Vietnam into one of the most dynamic and differentiated hospitality platforms in Vietnam, integrating: Hotel & Resort Management; Investment & Acquisition; Franchise; Management Contracts; Sales, Revenue & Commercial Solutions; Hospitality Technology & AI; Procurement Platform; Talent Development; Luxury, Lifestyle & Ultra-Luxury Hospitality

- Vietnam will not simply be an operating market. It should become the showcase, profit engine, talent hub, and launchpad for MHG Global.

2. MISSION

- The CEO of MHG Vietnam will be accountable for: Revenue Growth + Profitability + Portfolio Expansion + Leadership Development + Brand Elevation + Platform Building.

- The ultimate goal is to build a business that can: Scale faster – Operate better – Sell stronger – Build brands – Create leaders – Expand beyond Vietnam.

3. CORE RESPONSIBILITIES

- Growth & P&L:

+ Own the full P&L of MHG Vietnam.

+ Develop and execute the 1-year, 3-year, and 5-year growth strategy.

+ Improve the performance of existing properties across Occupancy, ADR, RevPAR, GOP, Total Revenue, and EBITDA.

- Business Development:

+ Build a strong pipeline of hotel management contracts, franchise opportunities, acquisitions, joint ventures, and strategic partnerships.

+ Develop high-value relationships with hotel owners, developers, investors, banks, funds, and institutional partners.

+ Proactively identify and enter new markets and destinations across Vietnam.

- Brand & Commercial:

+ Lead the strategy across Brand, Sales, Marketing, Revenue, and Distribution.

+ Reduce dependency on OTAs, promotions, and discount-led demand.

+ Increase direct demand, repeat business, guest loyalty, and brand recognition.

- Product & Experience:

+ Elevate MHG properties from simply being “well operated” to delivering distinctive hospitality experiences.

+ Develop new products and experiences across wellness, lifestyle, F&B, retreats, community, and signature experiences.

+ Create compelling reasons for guests to actively choose MHG.

- Leadership & Talent:

+ Build a high-performing leadership team comprising GMs, EAMs, Commercial Leaders, Functional Heads, and future CEOs.

+ Establish a culture of: Ownership – Accountability – Speed – Excellence – Innovation – Customer Obsession.

+ Build a strong succession pipeline and leadership development ecosystem across the organization.

- Platform Building:

+ Work closely with HGI/MHG Global to develop and scale:

+ AI Hospitality OS – PMS – Channel Management – Procurement – Revenue Solutions – Sen Academy – Franchise Platform.

+ Turn MHG Vietnam properties into living labs where new ideas, technologies, operating models, and guest experiences can be tested, measured, refined, and scaled.