Commercial Finance Manager

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1. JOB IDENTIFICATION - Job Title: Commercial Finance Manager - Department: Finance - Work Location: Ho Chi Minh 2. KEY ACCOUNTABILITIES 1. Commercial Performance Steering & Financial Analysis - Lead financial analysis and performance diagnostics to support profitable growth across channels, customers, brands, and portfolios. - Provide actionable insights on sales performance, profitability drivers, stock-in-trade, depletions, market dynamics, and investment effectiveness to support commercial decision-making. - Partner with Commercial and Trade Marketing teams to foster commercial strategy through scenario modelling, forecasting, and fact-based financial recommendations. - Lead resource allocation analysis across channels, customers, and brands to ensure investments are directed toward the highest value growth opportunities and strategic priorities. - Evaluate new product launches, customer initiatives, and business opportunities through comprehensive P&L simulations, risk assessments, and strategic recommendations. - Support reviews of PR Vietnam key battlegrounds and strategic priorities, identifying performance gaps, opportunities, and actionable measures toward objectives. 2. Business Performance Management & Reporting - Oversee the integrity, automation, and scalability of commercial data and reporting systems, including sell-in, depletion, trade inventory, pricing, A&D, and A&P, ensuring timely and accurate reporting across platforms such as Excel, Power BI, and Polaris. - Lead the preparation and delivery of high-impact performance reviews, forecasts, executive dashboards, and business updates for internal and regional stakeholders, covering Net Sales, Volume, Gross Profit, Operating Profit, A&P, trade investment, and customer profitability. - Drive performance transparency by enhancing reporting frameworks, identifying risks and opportunities, and translating analysis into clear recommendations and corrective actions. 3. Strategic Business Partnering & Financial Leadership - Act as the primary strategic finance business partner to Commercial and Trade Marketing, providing constructive challenge and financial guidance on commercial priorities, investment allocation, customer initiatives, and A&P governance. - Drive ROI-focused investment decisions through robust pre- and post-evaluation frameworks, embedding financial discipline and a value-driven mindset across Commercial and Trade Marketing teams. - Establish and continuously improve promotion effectiveness and ROI measurement frameworks, providing actionable recommendations to optimize trade investments, A&P spending, and commercial activation performance. - Strengthen cross-functional collaboration and customer-level P&L ownership, enabling teams to make informed and profitable decisions. - Represent Finance in management and regional performance reviews, clearly communicating financial implications, opportunities, and risks to influence commercial priorities and resource allocation. 4. Commercial Projects & Transformation - Provide financial expertise and analytical support for strategic commercial projects, business cases, and investment decisions. - Support cross-functional commercial projects, ensuring financial rigor, strategic alignment, and disciplined execution. - Collaborate with project teams to deliver transformation initiatives that enhance commercial effectiveness, profitability, and operational efficiency. - Drive scope of work toward Fit-for-purpose mindset by leveraging simplification, synchronization in process and data points. 5. Executive-Level Ad-hoc & Governance - Other ad-hoc tasks related to Commercial Finance scope required by line manager or Top Management. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: