Content Marketing Executive
Lương không công khai
Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 29/11/2026
Đăng 12 ngày trước
Rất đông ứng viên
Yêu cầu công việc
- College or university degree in Marketing, Communications, Journalism or a related field.
- At least 2 years of experience as a Marketing Executive, Content Marketer, Brand Marketer or in a similar role. Experience in fashion, watches, accessories, beauty, lifestyle or retail is preferred.
- Hands-on experience developing content for both branding and performance; able to translate campaign objectives into suitable messages, creative angles and content formats.
- Strong Vietnamese writing and editing skills; basic English editing skills and a good eye for visuals, trends and brand voice.
- Understanding of social and digital advertising platforms; able to read basic performance metrics and prepare reports in Excel/Google Sheets. Meta/TikTok Ads or GA4 experience is an advantage.
- Proactive, accountable, organized with deadlines and comfortable working across teams; willing to support store or event activities when needed.
Yêu cầu nên có
Experience in fashion, watches, accessories, beauty, lifestyle, or retail Experience with Meta Ads, TikTok Ads, or GA4
Công việc cụ thể là gì?
About the role Dragonfly Select Brands Vietnam is looking for a Marketing Executive to support marketing activities for its watch, fashion and lifestyle portfolio, including Fossil, Daniel Wellington, Titan and collaborative collections. This role is suited to someone who can create on-brand content and develop content that supports advertising and business objectives.
Key Responsibilities
- Plan monthly and campaign content for Facebook, Instagram, TikTok, the website and other relevant channels; develop themes, key messages, captions, video scripts and ad copy.
- Create and adapt content for both brand-building goals (positioning, product storytelling, brand recognition and engagement) and performance goals (attention, views, traffic, leads or conversions).
- Work with design, media, sales/retail teams and external partners to develop briefs, key visuals, videos, POSM and in-store content for product launches, seasonal campaigns, collaborations and store openings.
- Monitor content and campaign results; summarize relevant metrics such as reach, engagement, video views, CTR, CPC, conversions and ROAS using available data; recommend adjustments to messaging, formats or creative.
- Research customers, category and platform trends, and competitors to identify insights, content angles and communication opportunities; maintain content calendars and manage timelines and assigned budgets/costs.
- Support relationships with KOLs/KOCs, communities, malls/partners and stores; track deliverables, review submitted content and summarize activity results.
Quyền lợi có gì?
Lương thưởng
13th salary
Cân bằng công việc-cuộc sống
15 Annual leave and 6 sick leave days
Khác
Internal benefit
