Creative Director

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- Lead the creative direction of Maxidi’s visual identity across Private Label, packaging, campaigns, POSM and in-store communication. - Develop strong and distinctive visual concepts that attract attention and create customer engagement. - Translate Marketing and commercial briefs into creative solutions. - Develop and maintain a consistent visual direction across Maxidi communication channels. - Challenge conventional ideas and bring fresh, innovative creative approaches. - Lead the creative development of Maxidi Private Label packaging across different categories. - Create packaging that stands out on shelf, is easy to recognise from a distance and is clearly differentiated from established brands. - Develop a distinctive and consistent PL visual identity while allowing individual product categories to have their own personality. - Understand shelf impact, colour, typography, imagery, hierarchy and pack architecture from a shopper perspective. - Create packaging that is appetising, desirable and makes customers want to pick up and try the product for food products. - Create packaging that communicates the key benefit and creates a strong motivation to purchase for non-food products. - Work with Category Management, Marketing and suppliers from concept development through to final artwork and production. - Develop high-quality 3D product visuals, renders and mock-ups. - Use AI-generated visuals and emerging creative technologies to develop concepts quickly and efficiently. - Create realistic product and retail visualisations for presentations, campaigns and POSM. - Continuously explore new AI and 3D tools to improve creative quality and speed of execution. - Develop innovative POSM concepts designed to create strong in-store visibility and commercial impact. - Lead creative development for various promotional materials and ensure they are visually impactful while being practical, cost-effective and suitable for store execution. - Develop Key Visuals for major commercial and thematic campaigns and ensure strong visual consistency across all campaign touchpoints. - Provide creative direction and quality control for internal and external design work and build a strong creative culture focused on innovation, speed, quality and commercial effectiveness. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: