Customer Data Analytics Officer (Business Intelligence)

General Information

Division : Tele-Sales

Report to : Head of Tele-Sales Division

No. of subordinates : NUM

I. Job Summary:

We are seeking a Customer Data Analytics Specialist to support the Tele-Sales Division by transforming customer data into actionable insights that improve sales performance and operational efficiency. This role will analyze customer behavior, segment customer portfolios, develop reporting dashboards, and provide data-driven recommendations to optimize telesales campaigns and customer engagement strategies

II. Key Roles & Responsibilities

1. Customer Data Analysis

• Analyze and evaluate customer databases on a monthly basis using Tele-Sales operational metrics, including: Credit relationship history; Contact frequency and call activities; Customer engagement patterns; Conversion rates and sales outcomes; Other relevant business performance indicators

• Identify trends, opportunities, and risks through data analysis and provide actionable recommendations.

2. Customer Segmentation & Business Insights

• Perform customer segmentation based on behavioral and performance data.

• Identify high-potential customer groups and recommend targeting strategies.

• Propose telesales calling scenarios, contact timing, customer prioritization, and engagement approaches to improve conversion rates.

• Support sales management in developing data-driven business strategies.

3. Reporting & Dashboard Development

• Design, develop, and maintain Tele-Sales specific reports and performance analytics.

• Build and enhance dashboards to monitor key sales and operational KPIs.

• Ensure data accuracy, consistency, and timely reporting for management decision-making.

• Automate reporting processes whenever possible to improve efficiency.

4. Project Management & Business Support

• Take ownership of data-related projects within the Tele-Sales Division.

• Collaborate with Business, Sales, Operations, IT, and Data teams to implement analytics solutions.

• Support the development of data management frameworks and performance measurement methodologies.

• Participate in initiatives aimed at improving customer targeting, productivity, and telesales effectiveness.