Deputy Director, Marketing (Nam Long ADC)

Nam Long ADC is a member company of Nam Long Group, one of Vietnam’s leading integrated real estate developers. The company focuses on developing affordable housing and social housing projects, contributing to sustainable urban development and improving living standards for Vietnamese communities.

A. Performance:

1. Marketing Planning:

• Develop and implement integrated marketing plans across project phases (launch, sustain, closing)

• Collaborate with Sales and Research & Pricing teams to define: Target customer segments; Positioning and key messages

• Prepare and manage marketing budgets effectively

2. Campaign Execution & Management:

• Lead execution of marketing campaigns, including:

o Digital marketing (Facebook, Google, TikTok, etc.)

o PR, KOL/KOC engagement

o Sales events and activations

• Manage and coordinate external agencies (creative, media, digital)

• Ensure campaigns are delivered on time, within budget, and meet quality standards

3. Lead Generation & Sales Support:

• Accountable for:

o Lead volume and quality

o Cost per lead (CPL) and cost per conversion

• Work closely with Sales team to:

o Optimize the conversion funnel (lead → booking → closing)

o Improve sales effectiveness through targeted campaigns

4. Branding & Content Management:

• Ensure consistency of project branding and communication

• Oversee development of:

o Key visuals

o Sales kits (brochures, leaflets, videos, presentations)

• Maintain alignment with overall brand guidelines

5. Performance Tracking & Reporting:

• Monitor campaign performance (ROI, CPL, conversion rates)

• Provide regular reports and actionable insights

• Analyze market trends, competitors, and customer behavior

B. Corporate Health:

6. Build a high-performing organization, and the associated new enablers for growth:

• Instill the culture of innovation and continuous improvement.

• Promote functional excellence by ensuring adoption of best-in-class tools, methodologies, and practice

• Define talent strategy and capabilities for Nam Long ADC.

• Coach, develop, motivate, and provide growth opportunities for high-potential young employees.

7. Promote a healthy organization environment:

• Define and actively role model Nam Long values and social responsibility.

• Ensure professional conduct and outstanding business integrity.

• Ensure safe, healthy, and positive work environment.

• Ensure good collaboration, communication, and interaction between business units and the Group's functional units.

• Take lead in conflict resolution within and between NLADC and other units.

• Mitigate business risks.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 08:30 - 17:30 • Cấp bậc: Giám đốc trở lên • Loại công việc: Toàn thời gian