Yêu cầu công việc
• Bachelor’s degree in marketing, Digital Marketing, Business, Information Technology, or related field.
• Minimum 5 years of experience in Digital Marketing.
• At least 2 years in a managerial role.
• Experience in hospitality, tourism, e-commerce, or lifestyle brands is preferred.
• Strong knowledge of Google Ads, GA4, GTM, Meta Ads Manager, Google Search Console, Looker Studio, CRM platforms, CMS, and marketing automation.
• Experience with SEO, SEM, CRO, attribution modeling, and data analysis.
• Strong analytical, commercial, and project management skills.
Công việc cụ thể là gì?
1. Digital Strategy
• Develop and execute the overall digital marketing strategy aligned with business objectives.
• Build annual and quarterly digital marketing roadmaps, budgets, and performance plans.
• Identify new digital opportunities, emerging technologies, and consumer trends to improve business performance.
• Drive digital innovation and continuous optimization across all digital touchpoints.
2. Website & Conversion Optimization
• Own the company's website strategy, user experience, and digital customer journey.
• Collaborate with web developers and agencies to enhance website functionality, usability, and performance.
• Optimize landing pages and booking journeys to maximize conversion rates.
• Ensure website content, SEO structure, and user experience remain up to date.
• Lead Conversion Rate Optimization (CRO) initiatives through A/B testing and behavioral analysis.
3. Search Engine Marketing
• Develop and manage SEO strategies to improve organic visibility and search rankings.
• Conduct keyword research, technical SEO audits, backlink optimization, and content recommendations.
• Plan and optimize paid search campaigns (Google Ads, Bing Ads, Google Hotel Ads, Meta Search).
• Monitor search performance and continuously improve ROI.
4. Performance Marketing
• Plan, execute, and optimize paid media campaigns across Google, Display, Programmatic, Meta, TikTok, OTA media, affiliate marketing, and other digital platforms.
• Manage media budgets and allocate investments based on business priorities.
• Optimize campaign performance using KPIs including CPA, ROAS, CPC, CTR, Revenue, and Conversion Rate.
• Work closely with the Social Marketing Manager to amplify high-performing content through paid media.
5. CRM & Marketing Automation
• Develop customer lifecycle marketing strategies across acquisition, retention, and loyalty.
• Manage email marketing, SMS marketing, push notifications, and automation workflows.
• Segment customer databases and personalize digital communications.
• Collaborate with Loyalty, Revenue, and Sales teams to maximize customer lifetime value.
6. Digital Analytics & Business Intelligence
• Own digital analytics across all marketing channels.
• Develop dashboards to monitor website performance, booking funnel, campaign effectiveness, customer acquisition costs, and ROI.
• Analyze customer behavior using GA4, Tag Manager, Looker Studio, Hotjar, and other analytics platforms.
• Deliver actionable insights to improve marketing efficiency.
7. Digital Technology & Martech
• Manage marketing technology platforms and digital tools.
• Oversee website CMS, CRM systems, analytics platforms, tracking implementation, and third-party integrations.
• Ensure accurate campaign tracking through UTM governance and conversion measurement.
• Recommend and implement new marketing technologies to improve efficiency and automation.
8. Cross-functional Collaboration
• Partner with the Social Marketing Manager to maximize campaign performance from awareness to conversion.
• Support PR, Brand Marketing, Sales, Revenue Management, and E-commerce initiatives through digital activation.
• Coordinate with external agencies and technology partners to ensure successful project delivery.
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