DIGITAL MARKETING SPECIALIST - CHUYÊN VIÊN DIGITAL MARKETING

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1. Digital Plan Development & Project Management (40%) - Strategic Planning: Develop, analyze, and execute integrated Digital Marketing strategies for brand building, new EV model launches, auto exhibitions, and test-drive events. - Omni-channel Media Management: Oversee and manage day-to-day operations across all official digital channels (Meta, TikTok, YouTube, Zalo OA, Website). - Performance Advertising & Lead Gen: Plan, execute, and supervise performance advertising campaigns (Meta Ads, Google Ads, TikTok Ads, Display/Programmatic) focusing on showroom foot traffic, test-drive registrations, and pre-orders. - Data Analytics & Optimization: Track, evaluate, and report key automotive digital metrics (CPL – Cost per Lead, CPA, CTR, ROAS, Test-Drive Booking Rate); deliver data-driven optimizations to improve ad performance and conversion funnel efficiency. - Budget Management & Cost Control: Monitor and allocate digital marketing budgets effectively, ensuring cost efficiency and maximum ROI across product promotion campaigns. - Consumer & Industry Insights: Continuously update and analyze consumer behavior, EV market trends, and competitor digital movements to adjust communication strategies timely. - Team & Agency Supervision: Manage junior team members and coordinate with external digital agencies/vendors to guarantee campaign quality, deliverables, and timelines. 2. Automotive Digital Campaigns & Dealer Network Integration (40%) - New Car Launch & Event Amplification: Work closely with the Brand & PR teams to build digital amplification plans for new EV model debuts, motor shows, and driving experience events. - Dealer Digital Enablement: Collaborate with and support the authorized dealer network by standardizing digital assets, optimizing dealer-level lead gen campaigns, and aligning digital messaging nationwide. - Digital Asset & Landing Page Optimization: Coordinate with creative teams/agencies to produce automotive-specific digital assets (short-form videos, car walk-around reels, feature highlights, NEV tech explainers) and optimize test-drive landing pages for seamless user experience (UI/UX). - Social Listening & Community Engagement: Monitor online automotive forums, car enthusiast groups, and social sentiment to protect brand reputation and engage target EV communities. 3. Payment, Contracts & Paperwork (20%) - Vendor & Agency Payments: Manage the end-to-end payment process for digital agencies, media platforms, and third-party vendors. - Cross-department Coordination: Liaise closely with Legal, Finance, and Accounting departments to ensure contracts, service delivery sign-offs, VAT invoices, and compliance documentation are completed accurately and on schedule. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: