Digital Marketing Specialist

Mission:

The Digital Marketing Specialist is the primary execution engine responsible for the end-to-end setup, asset localization, deployment, and tracking of all digital marketing campaigns and materials for the CMVD portfolio, targeting both HCPs and Patients.

• Work in close collaboration with brand management teams to translate customer engagement plans into omnichannel journeys and transform high-science medical strategies into flawless digital execution across digital platforms (Mass emailing, Approved email, Zalo, HCP portal, etc.).
• Run omnichannel campaign development and execution for both HCP engagements and DTC campaign, ensuring strict alignment with global/local standards and processes.
• Responsible for engagement with agencies and cross-functional teams (e.g., Marketing, Medical, BEX, IS) to ensure smooth content and campaign deployment while maintaining 100% compliance with pharmaceutical regulations.

Activities & Responsibilities:

1. HCP Omnichannel Activities (70%):

Campaign Operations & Execution:

• Coordinate with internal cross-functional teams (Brand Marketing, Business Excellence, Information Systems,…) and external digital agencies to execute and implement HCP omnichannel initiatives.
• Collaborate with Brand Marketing to adapt and optimize high-science medical content into compliant digital assets for rollout across Servier’s digital platforms (e.g., HCP portal, Zalo, Mass Emailing, Approved Email).
• Execute the technical setup and deployment of digital campaigns for ETC products across digital platforms.
• Segment healthcare professional (HCP) databases based on criteria provided by the brand teams to ensure highly targeted message delivery.
• Route all HCP-facing digital assets through the internal medical/legal/regulatory (MLR) approval system and maintain the asset library.

Webinar & Online Event Management:

• Manage the technical logistics for scientific online events, encompassing platform setup (e.g., Zoom, websites, Veeva CRM), pre-event registration tracking, live broadcast support, and post-event attendee reporting.

Monitoring, Optimization & Reporting:

• Track and optimize omnichannel campaign performance.
• Collect and compile monthly metrics (e.g., open rates, CTR, webinar attendance time, channel engagement scores) into centralized tracking dashboards.

2. Direct to consumer (DTC) campaign (30%):

Campaign operations & Execution:

• Coordinate with internal cross-functional teams and external partners (Digital Agencies, Pharmacy Chains) to execute OTC brand campaigns and ETC disease awareness targeted toward patients.
• Manage the progress of digital materials development with digital agencies to align with product strategy, product informations & brand safety.
• Coordinate with external partners and digital agencies to set up media activities across digital platforms (Meta, Google, Local Adnetwork,…)
• Ensure all DTC digital assets are strictly routed through the internal MLR approval system before public deployment.

Monitoring, Optimization & Reporting:

• Monitor campaign performance on a daily/weekly basis
• Identify optimization opportunities and propose improvements
• Work with external partners to implement optimization actions.
• Prepare performance reports: Post-campaign reports, Key insights and Recommendations

• Giờ làm việc: 9:00 - 18:00 • Cấp bậc: Nhân viên (executive)