Expert/ Senior Expert, Corporate Brand Strategy

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Job ObjectiveAs a strategic lead, the Corporate Brand Expert plays a pivotal role in shaping MAG’s brand vision and long-term positioning.- Building Masterise Group’s brand strategy in line with the long-term development strategy of ecosystem- Developing a brand targeting the public and employees to strengthen emotional connection, brand love, improve brand health (BEI), and foundation activities to increase brand value.- Responsible for Masterise Group's brand management to ensure uniformity in the implementation of brand positioning at the whole line and enhance brand value.Main responsibilities 1. Brand strategy and governance framework- Build and implement a brand management framework to enhance brand value based on research to identify, manage and monitor key drivers to promote brand value.- Develop brand strategy framework, brand architecture, brand manifesto, brand guidelines- Conduct training and ensure the deployment of brand governance framework across the group- Develop plans, budget planning and resource allocation for brand initiatives.2. Brand development- Create, build and spread brand position to customers, transform brand position into inspiring activities/brand platform so that customers understand, believe and live up to the purpose that Masterise Group envisions.- Plan and provide guidance on branding development for entities/subsidiaries to be in line with Masterise Group strategy framework- Build and implement a Continuous Brand Presence (Always-On) to increase brand awareness and brand identity across all touchpoints- Develop and implement periodic brand activities programs to increase special connection with key/priority customers; sponsorship activities, brand events, create highlights in communication plans, themed brand campaigns.- Organize creative design production for brand activities; manage all brand assets for corporate communication. • Ngày làm việc: T2 - T6 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Có kinh nghiệm