
Quận 1, Hồ Chí Minh
Nghỉ trọn T7, CN
Hạn chót 28/09/2026
Đăng 1 tháng trước
- Bachelor's degree in Business, Marketing, Economics, Data Analytics, or related fields. - 3–5 years of experience in Go-to-Market Strategy, Business Analytics, Commercial Strategy, or Marketing Analytics. - Experience in the Beauty, Cosmetics, FMCG, or Retail industry is highly preferred. - Strong analytical and strategic thinking skills with excellent business acumen. - Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, Google Data Studio, etc.) is an advantage. - Ability to transform complex data into practical business recommendations. - Strong communication and stakeholder management skills.
Experience in the Beauty, Cosmetics, FMCG, or Retail industry is highly preferred. Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, Google Data Studio, etc.) is an advantage.
This is not a traditional Go-to-Market role focused only on campaign launches or event execution. We are looking for a Market Growth Architect who can leverage data, market insights, and business intelligence to develop commercial strategies throughout the entire product lifecycle—from new product launches to mature portfolio optimization and product phase-out. Your mission is to identify the optimal balance between consumer demand, channel performance, inventory efficiency, and profitability, ensuring sustainable business growth across online and offline channels. JOB RESPONSIBILITIES 1. Market Intelligence & Business Analytics - Conduct comprehensive market research by integrating internal sales data, competitive intelligence, and third-party industry reports. - Analyze product performance across different lifecycle stages and recommend appropriate GTM strategies. - Continuously monitor competitor activities, including: - Market share trends - Pricing & promotional strategies - Search demand - Channel performance - Traffic conversion metrics - Translate data into actionable commercial recommendations for business growth. 2. Online GTM Strategy Development - E-commerce & Digital Channels - Analyze search trends, conversion funnels, category benchmarks, and customer behaviors across e-commerce platforms. - Develop product-specific growth strategies based on lifecycle stages. - Optimize digital investment allocation through data-driven decision making. - Social & Content Ecosystem - Monitor social listening, consumer sentiment, and KOL campaign effectiveness. - Evaluate the impact of content marketing on platform traffic, search rankings, and conversion. - Recommend optimization plans for content investments and influencer strategies. 3. Offline Commercial Strategy - Develop regional distribution strategies based on sales performance, purchasing power, geographic insights, and competitive analysis. - Optimize merchandising, POS materials, and channel coverage. - Design differentiated channel strategies for product launch, growth, maturity, and clearance stages. 4. Cross-functional Business Planning - Partner closely with Sales, Marketing, Product Development, Supply Chain, and Finance teams. - Present strategic recommendations supported by market intelligence and commercial analysis. - Drive alignment across departments to ensure successful execution of GTM initiatives. • Cấp bậc: • Loại công việc:
Nếu bạn đang tìm kiếm vị trí GTM Strategy Manager (Data-Driven Focus) tại Quận 1, Hồ Chí Minh, đây là cơ hội làm việc tại Meishang Cosmetics Vietnam (Colorkey BRAND) với mức lương cạnh tranh và môi trường làm việc chuyên nghiệp. Ngoài tin tuyển dụng này, Upzi còn cập nhật nhiều việc làm cùng lĩnh vực và địa điểm mỗi ngày.
13th Salary. Business Bonus. Parkings & Lunch allowance. Bonus & Gift on special occasions
100% Social Insurance. Premium Healthcare Insurance (Bao Viet). Health care check-up
Work From Home & 1.5 hour early leave (Only for Female Employees). Flexible working hour
Internal training & development