Head Of Creative Production House - Skinetiq Business

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Creative & Brand Direction • Candid: Define and evolve a distinctive visual identity and creative language across brand, social, e-commerce and content, with Candid as an initial priority. • Build scalable brand guidelines and design systems that enable high-volume creative production while maintaining strong brand consistency. • Establish compelling visual codes for product efficacy, science, ingredients and product storytelling. • Murad: Translate global brand direction into locally relevant creative for Vietnamese consumers while protecting global brand equity. • Ensure Candid and Murad maintain distinctive creative identities aligned with their respective brand positioning. Creative & Art Direction • Lead the overall creative direction and visual standards for Candid and Murad. • Translate brand strategy, consumer insights, campaign objectives and product propositions into strong creative concepts and visual executions. • Lead art direction across campaigns, key visuals, photography, video, social content and digital commerce. • Provide clear creative feedback and act as the quality gate for key creative outputs. • Continuously raise Skinetiq’s creative and visual standards across consumer touchpoints. Creative Development & Production • Partner with Brand, Content, Social, E-commerce and Commercial teams to translate briefs into creative concepts and production plans. • Lead creative development for campaigns, product launches, always-on content and key commercial moments. • Oversee production across social content, e-commerce, performance creative and livestream. • Build scalable creative systems, templates and production approaches to balance creative quality, speed and volume. • Develop external production capabilities and adopt relevant AI/emerging creative technologies to improve quality and production efficiency. Team Leadership • Lead and develop the in-house team across Brand Design, E-commerce Design, Video Production and In-house Creators. • Coach the team to strengthen creative thinking, visual judgment and execution quality. • Set clear creative standards, roles and ways of working while managing priorities and production capacity across both brands. • Build stronger ownership and independence within the team, and identify the capabilities required as Skinetiq grows. • Develop a strong creative culture that combines high standards, experimentation and speed. Creative Effectiveness • Partner with Social, Growth and E-commerce teams to understand how creative performs across platforms and the consumer journey. • Identify winning creative concepts, hooks, formats and visual approaches and translate learnings into future creative development. • Build a test-and-learn mindset where consumer and performance signals continuously inform the next creative cycle. • Balance brand building, consumer relevance and commercial effectiveness. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: