Head Of Global Marketing

Công việc cụ thể là gì?

• Develop and execute the company’s overall marketing strategy, manage marketing budgets, monitor return on investment (ROI), and ensure the achievement of revenue and enrollment targets. • Lead the growth of the B2C channel by managing the entire marketing funnel, from brand awareness to enrollment conversion, while optimizing customer acquisition costs and the effectiveness of communication channels. • Support the development of B2B, B2B2C, and international markets through the creation of sales enablement materials, strategic partnership development, and the implementation of international marketing initiatives. • Manage and enhance the company’s MarTech, CRM, AI, and data infrastructure to improve operational efficiency, performance measurement, and marketing-enrollment automation. • Build and strengthen the IGS brand in both domestic and international markets through integrated communications campaigns, digital content, public relations, and events. • Ensure consistency across brand identity, content, and digital communication channels; oversee the company’s website ecosystem, social media platforms, and marketing collateral. • Recruit, train, manage, and develop the marketing team; effectively coordinate with agencies, strategic partners, and external marketing service providers. • Prepare reports, analyze data, evaluate marketing performance, and recommend improvement initiatives to support the Board of Directors in strategic decision-making. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: