Leader - Channel Development

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Job purpose: Lead the development and optimization of distribution channels (Dealers, Retailer, Sub Dealer, Fleet, etc.) to ensure sell-in and sell-out growth, expand market coverage, and improve channel operational efficiency in the tire industry. Key Responsibilities 1. Channel Strategy & Planning - Develop and execute channel strategies across key segments: Dealer, Retailer, Sub Dealer, End-user, Fleets. - Analyze market trends, competitor landscape, and customer behavior to define strategic direction. - Design and implement coverage expansion plans by region and channel. 2. Channel Development & Expansion - Identify, evaluate, and onboard new potential partners. - Develop standardized channel models: Dealers, Multi brands tire shop, B2B partner (Fleets), Retail chain, Whole-seller. - Establish partner selection criteria, segmentation, and management framework. - Expand the FMC network to increase coverage in strategic areas, fill vacant areas, and reach key dealers in region. 3. Channel Performance Management - Monitor and manage channel performance: Sales performance, Service & operation standard. - Develop Sell-out performance management. - Development and implementation of Brand identity management to ensure compliance with Brand guidelines. - Channel support policies. - Collaborate closely with Sales teams to drive performance. 4. Budget Management & Cost Efficiency - Plan, allocate, and manage channel development budgets. - Ensure effective and efficient use of budget aligned with business priorities and growth targets. - Monitor spending, track ROI, and optimize resource allocation across channel projects. - Identify cost-saving opportunities while maintaining or improving program effectiveness. 5. Channel Activation & Sell-out Support - Work with Promotion, Brand, and Product teams to execute in-store campaigns (POSM, promotions, activations) and sales promotion programs to support sales. - Enhance customer experience at point-of-sale (visual merchandising, product display, sales advisory). 6. Cross-functional Collaboration Act as a key interface with: Sales (Sell-in), Marketing (branding & activation), Product (portfolio & positioning), Procurement (Execute projects), Finance (Budget management). Develop internal processes to ensure efficient work execution and completion. 7. Team Leadership: - Lead and develop the Channel Development team. - Set KPIs, coach team members, and drive performance management. - Build team capabilities in channel strategy, retail execution, and market insights. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: