Marketing Head
Hồ Chí Minh (On-site)
Có làm T7
Hạn chót 11/12/2026
Đăng 1 ngày trước
Yêu cầu công việc
• Bachelor’s degree in Marketing, Business Administration, Communications, International Business, or a related field.
• Minimum 10 years of marketing experience, including at least 3 years in a leadership role.
• Strong experience in Brand Strategy, Brand Management, Brand Positioning, Value Proposition Development, Corporate Branding, Product Marketing, or Commercial Marketing.
• Demonstrated success in building, strengthening, repositioning, or revitalizing brands.
• Proven ability to translate brand strategy into effective execution and measurable business outcomes.
• Strong commercial acumen and ability to connect branding initiatives with business objectives.
• Excellent communication, presentation, and stakeholder management skills.
• Professional proficiency in both English and Vietnamese.
• Experience in export-oriented B2B industries, particularly food ingredients, agricultural products, beverages, FMCG exports, manufacturing, or related sectors.
• Experience supporting international markets such as the United States, Europe, China, Japan, or Southeast Asia.
• Hands-on experience participating in, planning, or managing international trade exhibitions and industry events (e.g., Gulfood, SIAL, Anuga, Thaifex, Food Ingredients exhibitions, or similar).
• Experience working with brand positioning, value proposition development, and brand differentiation for international markets.
• Familiarity with fruit processing, food ingredients, agricultural products, herbal liqueur, and herbal products, or related sectors is an advantage.
• Possesses strong expertise in brand positioning, value proposition development, market differentiation, and brand building.
• Has experience developing, strengthening, or repositioning brands within competitive B2B markets.
• Demonstrates a sharp, commercially minded, and action-oriented mindset.
• Learns quickly, identifies opportunities proactively, and drives initiatives with a strong sense of ownership.
• Balances strategic thinking with hands-on execution.
• Has experience supporting export-oriented businesses and understands how to build brands in international markets.
• Brings exposure to international trade exhibitions and customer-facing commercial activities.
• Is passionate about building brands that create long-term business value and sustainable growth.
Yêu cầu nên có
Familiarity with fruit processing, food ingredients, agricultural products, herbal liqueur, herbal products, or related sectors.
Công việc cụ thể là gì?
Sao Mai is seeking a strategic, commercially minded, and execution-oriented Marketing Head to lead the company's branding agenda and overall marketing function across domestic and international markets.
The primary mission of this role is to define how Sao Mai is perceived by customers, partners, and stakeholders by developing compelling brand positioning, value propositions, and differentiated market narratives that support long-term business growth.
This role combines strategic brand leadership with hands-on execution. The successful candidate will not only define brand strategy but also ensure effective implementation across all marketing activities, including corporate communications, digital presence, marketing materials, exhibitions, and customer engagement initiatives.
The ideal candidate brings strong branding expertise, a sharp business mindset, experience in export-oriented B2B environments, and a proven ability to translate strategy into measurable commercial impact.
1. Brand Strategy, Positioning
- Lead the development and execution of Sao Mai’s overall brand strategy.
- Define, refine, and strengthen the company’s brand positioning across domestic and international markets.
- Develop compelling value propositions, brand messaging frameworks, and unique selling propositions (USPs) that clearly differentiate Sao Mai from competitors.
- Lead brand development initiatives in line with business growth objectives and evolving market needs.
- Establish a clear and consistent brand architecture across the company’s product portfolio.
- Ensure brand consistency across all customer touchpoints and communication channels.
2. Corporate Branding & Brand Communications
- Lead corporate branding initiatives to strengthen Sao Mai’s reputation and visibility in target markets.
- Oversee the development and continuous improvement of company profiles, corporate presentations, brochures, product catalogues, videos, sales kits, and other marketing assets.
- Ensure all communication materials effectively communicate the company’s value proposition and brand positioning.
- Drive thought leadership and brand awareness initiatives that support business growth and customer engagement.
3. Product Marketing & Portfolio Development
- Guide the development of product positioning strategies across key product categories.
- Ensure clear communication of product benefits, applications, and competitive advantages.
- Support the commercialization of new products by developing effective product marketing and go-to-market strategies.
- Partner with Sales, R&D, and Product teams to align product messaging with customer needs and market opportunities.
4. Market Intelligence & Strategic Insights
- Monitor industry trends, customer needs, competitive activities, and emerging opportunities across domestic and international markets.
- Translate market insights into actionable recommendations that support brand development and commercial growth.
- Identify opportunities to strengthen Sao Mai’s competitive positioning and market presence.
5. Digital Presence & Customer Engagement
- Lead the strategic direction of the company’s website, LinkedIn presence, and digital communication channels.
- Ensure digital content and communication activities consistently reinforce the desired brand positioning.
- Identify opportunities to increase brand visibility, customer engagement, and market influence.
6. Trade Shows, Exhibitions & Industry Engagement
- Lead the branding and business objectives for domestic and international trade exhibitions, industry events, and customer engagement activities.
- Ensure exhibition participation strengthens brand awareness and supports commercial goals.
- Guide the team in maximizing opportunities before, during, and after exhibitions and industry events.
- Support Sao Mai’s presence at key international trade fairs and industry platforms.
7. Team Leadership & Execution Excellence
- Lead, mentor, and develop the Marketing team to build a high-performing and commercially focused function.
- Establish clear objectives, KPIs, and development plans for team members.
- Ensure effective execution of marketing initiatives while maintaining alignment with strategic priorities.
- Foster a culture of ownership, agility, collaboration, and continuous improvement.
8. Budget & Performance Management
- Develop and manage annual marketing plans and budgets.
- Monitor the effectiveness and return on investment of branding and marketing initiatives.
- Track performance metrics and recommend improvements to maximize business impact.
- Provide strategic recommendations and regular updates to senior management.
Quyền lợi có gì?
Lương thưởng
Lương tháng 13 và Thưởng theo tình hình kinh doanh
Cân bằng công việc-cuộc sống
12 ngày phép năm
