Marketing Manager

Công việc cụ thể là gì?

- Execute Go-To-Market (GTM) Strategy: Design and operate end-to-end product launch campaigns (brand positioning, core messaging, target customer profiles, and distribution channels). - Optimize Growth & Performance Channels: Direct and optimize Paid Ads campaigns (Meta, Google, TikTok, LinkedIn) to acquire Beta Users / Waitlist / Signups at optimal costs (lowest CAC). - Develop Organic & Community Growth: Leverage Growth Hacking techniques, viral loops, referral programs, SEO, content marketing, and tech PR to build a loyal community for Xood. - Data Measurement & Analytics: Closely track user behavior using GA4, Mixpanel, and AppsFlyer. Analyze CAC, LTV, Retention Rate (D1, D7, D30), and Conversion Rate to make data-driven decisions. - Product Marketing Role: Collaborate closely with the Product Team to optimize the user onboarding flow, translating complex tech features into clear user benefits. - Team & Budget Management: Allocate budget flexibly, lead the marketing team to execute on schedule, and coordinate smoothly with the BD team to maximize ROI. • Ngày làm việc: T2 - T6 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian