Marketing Manager

Công việc cụ thể là gì?

1) Trade Marketing • Develop and implement trade marketing plans to support sales growth and strengthen brand presence across partner channels. • Manage activations, promotional events, and marketing programs with merchants. • Oversee the development and approval of POSM, communication materials, and design layouts. • Ensure consistent application of brand guidelines across all trade activities. • Coordinate with Sales to align trade strategies with sales targets and market opportunities. • Maintain relationships with media partners and vendors supporting trade-related campaigns. • Monitor market trends, competitor promotions, and shopper insights to optimize trade activities. • Handle communication risks related to campaigns to ensure timely and effective crisis response. 2) Digital Marketing • Strong understanding Online User insight, digital marketing. • Plan and support for Online Marketing Strategy. • Identify target segments to deliver optimal activities, programs offerings and value propositions to increasing active users from register. • Lead & control performance of agencies, art service & other vendors to achieve traffic KPI, CPC, CPO. • Utilization of Google Ads Words, Google Analytics, other SEO tools for ongoing keyword discovery, expansion and optimization. • Strong leadership, performance tracking & team management of CS; Content, Event & Design team. • Having skill to make video clip on social media, especially tiktok. 3) Others • Production Video / Virtual Clip & support designing. • Support Tech team on creating platform functions. • Ngày làm việc: T2 - T6 • Giờ làm việc: 08:30 - 17:30 • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian