Yêu cầu công việc
- Diploma/Degree in Business or Marketing, Business Administration, Information Technology, Computer Science, or a related field.
- Minimum 4 years of prior experience in digital marketing in B2B (priority) and B2C products/services.
- Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
- Experience in marketing automation.
- Solid expertise in campaign and channel analysis and reporting, including Facebook and Google Analytics.
- Excellent analytical skills and ability to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- Experience using CRM tools such as HubSpot is a plus.
Công việc cụ thể là gì?
- Own and manage the entire marketing funnel, ensuring a structured journey from awareness to conversion and long-term customer retention.
- Drive brand awareness (Top of Funnel) by increasing visibility and attracting new prospects through PPC, Paid Social, SEO, SEM, Display, social media, email marketing, partnerships, and event coverage, including creation of photo and video content.
- Manage interest and consideration (Middle of Funnel) by capturing and nurturing leads through optimised landing pages, lead forms, CRM systems (e.g. HubSpot), email marketing, remarketing campaigns, and marketing automation workflows.
- Optimise conversion (Bottom of Funnel) by improving website user experience, landing pages, and campaign targeting, and working closely with the sales team to improve lead quality and conversion rates.
- Drive customer retention and lifetime value (Post-Conversion) through CRM strategies, retargeting campaigns, ongoing engagement initiatives, and long-term relationship building.
- Build and strengthen brand positioning, messaging, and visual identity across all digital channels to ensure consistency and brand recognition.
- Continuously monitor and analyse funnel performance including traffic, lead generation, conversion rates, CAC, and ROI to identify optimisation opportunities.
- Provide regular SEO and SEM performance updates, implementing data-driven improvements to strengthen lead generation and overall funnel effectiveness.
- Analyse customer behaviour and campaign performance data to refine strategy and scale growth.
- Plan, execute, and optimise acquisition across PPC, Paid Social, SEO/SEM, CRM, Display, Affiliates, and Partnerships.
- Build, manage, and optimise full marketing funnels including automation, lead nurturing, and retargeting (e.g. HubSpot).
- Manage all digital marketing budgets and performance.
- Work closely with management and sales teams to improve website conversion and overall sales outcomes.
- Lead social media, email marketing, database acquisition, and remarketing initiatives.
- Handle photo and video shooting during major events, including post-event content creation.
- Edit marketing videos for digital campaigns, social media, and brand storytelling.
- Provide clear creative briefs and direction to in-house and freelance graphic designers for all marketing and campaign design needs.
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