Marketing Manager (Beauty Industry)

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.

• 5–8 years of progressive marketing experience, including at least 2–3 years in a managerial or brand leadership role.

• Proven experience in the Beauty & Personal Care or FMCG/Cosmetics industry is strongly preferred.

• Prior experience supporting an international brand’s market entry or expansion into Vietnam is a strong advantage.

• Demonstrated track record of building brand positioning and go-to-market strategies in a new or fast-growing market.

Industry & Functional Expertise

• Deep understanding of the Vietnam beauty and personal care consumer landscape, retail environment, and ecommerce ecosystem (Shopee, Lazada, TikTok Shop, etc.).

• Strong hands-on experience across multi-channel marketing execution: digital, social, e-commerce, performance marketing, PR, CRM, and offline/retail activation.

• Solid grounding in marketing budget planning and ROI-driven campaign optimization, with fluency in key metrics such as CAC, ROAS, LTV, and conversion rate.

• Experience partnering with global or regional brand teams to localize brand strategy while safeguarding brand equity and guidelines.

• Familiarity with agency and vendor management, from creative production to media buying.

Skills & Competencies

• Strong strategic thinking paired with hands-on execution ability – equally comfortable shaping brand strategy and managing campaign details.

• Data-driven mindset, with proficiency in using analytics and CRM tools to guide decisions and measure performance.

• Excellent stakeholder management skills, with the ability to align cross-functional teams (Sales, Product, Commercial) and external partners.

• Strong leadership and people management skills, with experience building, mentoring, and growing a marketing team.

• Sharp creative sensibility and eye for brand storytelling, visual identity, and consumer experience.

• Excellent communication, presentation, and negotiation skills, including the ability to influence senior and global stakeholders.

Language & Other Requirements

• Fluent in English (spoken and written) to work directly with global/regional brand partners; fluent Vietnamese required.

• Willingness to travel occasionally for brand and market activities as needed.

• High sense of ownership, adaptability, and resilience, with the ability to thrive in a fast-paced, entrepreneurial environment.