Yêu cầu công việc
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- At least 7 years of relevant experience in Product Marketing, Category Marketing, GTM or related marketing roles, including a minimum of 3 years in a managerial role.
- Experience in Home Appliances, Consumer Electronics or relevant consumer product categories is preferred.
- Strong experience in New Product Launch, Go-to-Market (GTM) and Integrated Marketing Communication (IMC).
- Strong understanding of product positioning, consumer insights, digital/social marketing and retail execution.
- Strong market and competitor analysis capabilities with good commercial awareness.
- Strong project management and cross-functional coordination skills.
- Experience in managing agencies and marketing projects.
- Good command of written and spoken English.
- Proficient in PowerPoint and Excel.
- Self-motivated, results-driven, proactive and able to perform effectively under pressure.
Công việc cụ thể là gì?
Summary:Responsible for developing and executing Product Marketing and Go-to-Market strategies for the Kitchen category, with a strong focus on new product launches, product positioning, integrated marketing communication and market execution.The role works closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing and relevant partners to drive product awareness, consumer engagement and business performance.1. Product & Category Marketing: ✓ Develop in-depth knowledge of Kitchen products, including specifications, technologies, pricing, USPs and key selling points.✓ Analyze market trends, consumer needs, competitors and category opportunities to support product positioning and marketing strategies.✓ Conduct regular market and store visits to monitor competitor products, pricing, promotions, communication and retail activities.✓ Work closely with Product Management/Product Development teams to translate product features into relevant consumer benefits and communication messages.2. New Product Launch & GTM: ✓ Develop and lead Go-to-Market plans for new product launches, from pre-launch preparation through launch and post-launch review.✓ Develop product positioning, key messages, launch concepts and integrated communication plans.✓ Coordinate launch timelines and ensure readiness across Product, Sales, Trade Marketing, Brand & Digital Marketing and other relevant teams.✓ Monitor launch execution and recommend corrective actions where required.3. Integrated Marketing Communication:✓ Plan and execute integrated marketing campaigns across digital and offline channels.✓ Manage product visual development, key visuals and communication assets.✓ Manage Digital, Social Media, KOL/Influencer and product content activities.✓ Coordinate PR, press meetings, product reviews and other product communication activities.✓ Manage product sponsorship, brand events, roadshows and product demonstration activities.✓ Develop communication support for end-user promotions.4. Retail & Sales Enablement: ✓ Work closely with Trade Marketing and Sales to strengthen product visibility and execution at retail.✓ Coordinate POSM, endcap displays, product displays and other in-store communication materials.✓ Develop product presentations, sales toolkits and product communication materials.✓ Support product training and demonstration activities for Sales, PG teams, dealers and relevant partners.5. Performance & Market Intelligence:✓ Monitor competitor products, new launches, pricing, promotions, websites, social media and marketing activities.✓ Track product launch and marketing campaign performance against agreed KPIs.✓ Analyze consumer, market and sales feedback to identify opportunities and areas for improvement.✓ Conduct post-launch and campaign reviews and recommend follow-up actions.✓ Monitor marketing effectiveness and ROI where applicable.6. Cross-functional & Agency Management✓ Work closely with Product Management, Sales, Trade Marketing, Brand & Digital Marketing, Retail and other relevant functions to ensure effective execution.✓ Manage external agencies and vendors for creative, digital, KOL/Influencer, PR, events and production activities.✓ Ensure all product communication is accurate, consistent and aligned with brand guidelines.✓ Support other Product Marketing activities and projects as assigned.
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