Revenue Growth Management (RGM) Manager

The Revenue Growth Management (RGM) Manager is a newly created, strategy-critical position in the Finance department, responsible for setting the pricing architecture, promotional ROI methodology, and trade term economics that govern how Pernod Ricard Vietnam grows Net Sales. Reporting directly to the Finance Manager and working as a peer to the Commercial Finance Manager, this role sets the rules within which commercial and financial decisions are executed — partnering closely with Sales and Marketing leadership to ensure every pricing, promotional, and trade investment decision is economically sound and consistent with brand equity objectives.

3. KEY ACCOUNTABILITIES

1. Pricing, Mix & Portfolio Architecture

• Design and maintain the pricing architecture (price ladders, tier gaps, price-pack architecture) across brands, SKUs, and channels.

• Set and maintain pricing corridors that define the acceptable range for execution by the Commercial Finance Manager and Sales.

• Lead price elasticity and mix modeling to inform annual pricing decisions and NPD pricing.

• Own SKU mix optimization: rationalize the portfolio through data-driven tail-cut and profitability analysis and prioritize SKUs by margin and strategic fit.

• Own outlets optimization: identify and prioritize the highest-value outlets and channels for distribution, activation, and investment.

2. Promotional & Trade Investment ROI

• Own the promotional ROI methodology: define the evaluation criteria before a mechanic runs, and lead the post-mortem after it closes.

• Define trade term structure and economics (discount tiers, rebate logic, payment terms) as the framework within which Commercial Finance negotiates.

• Provide final sign-off on any pricing, promotional, or trade term decision that falls outside published corridors or ROI thresholds.

3. Business Partnering & Governance

• Act as the finance authority on pricing and promotional economics in commercial negotiations with Sales and Marketing leadership.

• Partner with the Commercial Finance Manager to ensure day-to-day decisions are executed within the RGM framework, resolving exceptions as they arise.

• Represent RGM in regional and Top Management performance reviews, presenting price realization, mix performance, and promo ROI results.

4. RGM Planning, Projects & Transformation

• Build the annual RGM plan (price, mix, promotional investment priorities) as a core input to the wider commercial and budget planning cycle.

• Lead cross-functional RGM projects and drive adoption of the pricing and promo evaluation framework across all channels.

• Track and report core RGM KPIs: price realization vs. plan, share of promo spend evaluated against ROI criteria, and corridor adherence.

5. Executive-Level Ad-hoc & Governance

• Other ad-hoc tasks related to Revenue Growth Management scope required by line manager or Top Management.

• Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Quản lý