Senior Brand Manager (Mentos)

Lương không công khai

Hồ Chí Minh (On-site)

Nghỉ trọn T7, CN

Hạn chót 04/12/2026

Đăng 8 ngày trước

Yêu cầu công việc

  • 6–8 years of strong brand management experience in FMCG, ideally with multi-category or confectionery exposure.
  • Proven success in building brands, managing P&Ls, and leading integrated marketing campaigns.
  • Strong commercial acumen and strategic thinking with a data-driven approach.
  • Experience managing innovation from insight to execution.
  • Digitally savvy, with a track record in social-led campaigns (e.g., TikTok, YouTube).
  • Excellent communication, influencing, and project leadership skills.
  • Fluent in Vietnamese & English.

Yêu cầu nên có

Multi-category experience Confectionery experience

Công việc cụ thể là gì?

Purpose of Role: Lead the strategic growth and full P&L management for the Mentos brand across two categories (chewy candy, gums) driving both short-term performance and long-term brand equity. Champion 360° brand building with strong consumer understanding, impactful innovation, and commercial excellence across all channels including Modern Trade, General Trade, and E-commerce.


Key Responsibilities:

Strategic Brand Leadership

  • Lead the end-to-end strategy across chewy candy, gums including positioning, portfolio architecture, innovation roadmap.
  • Develop and implement annual brand plans aligned with business priorities and consumer trends.
  • Track performance KPIs (volume, value, equity) and proactively drive corrective actions.

Brand Equity Building

  • Build distinctive brand assets and ensure consistent, relevant brand messaging across all touchpoints.
  • Develop and execute ATL/BTL/digital campaigns with strong storytelling
  • Ensure creative execution aligns with global guidelines and local insights.

Innovation & Product Development

  • Own the innovation funnel: from idea generation to launch, grounded in consumer insight and commercial opportunity.
  • Work with R&D, supply chain, and regional teams to deliver successful launches OTIF.
  • Drive renovation and SKU optimization to strengthen the core portfolio.

Integrated Marketing & Campaigns

  • Develop and execute 360° marketing campaigns (ATL/BTL/digital) with compelling storytelling and consistent brand assets.
  • Ensure brand creative and communication are aligned with global brand guidelines and local consumer insights.
  • Track campaign ROI and continuously optimize for impact.

Commercial & Cross-Functional Collaboration

  • Partner with Sales, Trade Marketing, and Shopper teams to deliver integrated plans in-store and online.
  • Drive execution excellence across channels, ensuring visibility and availability of Mentos core and innovations.

Consumer, Market & Digital Insights

  • Leverage data from Nielsen, Kantar, brand health trackers, and digital tools to drive strategic decisions.
  • Identify growth opportunities through deep understanding of consumers, competitors, and trends.
• Ngày làm việc: T2 - T6 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian

Quyền lợi có gì?

Lương thưởng

Attractive package

Học hỏi & phát triển

Good training courses