Senior Business Analyst (eCommerce)

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- Define GBIA's eCommerce go-to-market strategy within the Customer Experience programme and drive its execution once approved. - Validate the $/O&D-pax benchmark; size demand by category (DF, luxury, F&B) and arena (A1/A2/A3); prioritise categories and arenas for phase 1. - Confirm the in-house marketplace model and map ownership across the value chain; define eCommerce commercial arrangements with DF-operator, retailers and F&Bs - set the revenue/margin model and single-platform rights. - Deliverables: sized opportunity and prioritised roadmap; operating model and DF engagement framework. - Define the CVP by segment and embed eCommerce into the E2E guest journey; detail use cases (departure gift, arrival pickup, gate F&B); specify pre-order windows, loyalty and CTAs. - Design the fulfilment model (pickup points, dark store, gate delivery, after-sales); set SLAs and operator responsibilities; address A3 cross-border / FEZ conditions. - Define platform scope (build vs buy, marketplace capabilities); specify the guest data platform, integration, auth and consent; map data exchange with the ecosystem and partners. - Deliverables: CVP and use-case blueprints; fulfilment and SLA framework; target architecture and build/buy recommendation. - Consolidate the financial model (investment, revenue, phasing); produce the GTM roadmap, org/resourcing and governance; prepare execution kickoff on approval. - Deliverables: business case, roadmap and execution plan. • Ngày làm việc: T2 - T7 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian