
Quận Tân Phú, Hồ Chí Minh
Nghỉ trọn T7, CN
Hạn chót 23/09/2026
Đăng 1 tháng trước
Ít hơn 20 ứng viên
- Typically 5+ years in CRM/lifecycle/retention marketing, including owning strategy, not only execution. - Proven results improving retention or lifecycle KPIs you can talk through concretely. - Deep hands-on command of a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar). - Hands-on, demonstrable experience with agentic AI — workflows you've actually built and run, not just general familiarity with AI tools. - Strong on segmentation, testing and measurement — you reason from data. - Reliable daily overlap with European (CET) hours is a firm requirement for this role — our CRM team sits in Riga and Cologne. - Working-level English for a globally distributed team.
- Multi-brand or multi-market CRM experience at scale. - SQL for self-serve analysis.
About the role Have you owned a lifecycle strategy and moved the numbers — not just shipped campaigns? We're hiring the senior CRM seat: the person who sets the retention roadmap across 20+ shops and raises the bar for everyone around them. TCG reaches millions of customers across 20+ shops, and retention is where a lot of the value sits. This role owns the lifecycle strategy end-to-end: which programs we run, how we segment, how we measure, and how we keep improving. You’ll set direction, dig into the hard problems yourself, and lift the whole team’s craft. The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. Retention across that footprint is the lever this role owns. What you will do → Own the lifecycle roadmap. Decide which retention programs we run across shops and why — welcome, retention, win-back, loyalty, reactivation. → Lead segmentation & targeting strategy. Define how we slice audiences and match message to moment across brands. → Own measurement. Set the KPIs, run the tests, and turn results into the next round of improvements. → Raise the bar. Mentor the CRM team, review work, and set the standard for quality and process. → Partner cross-functionally. Align with brand, product and data teams on the retention agenda. • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian
Nếu bạn đang tìm kiếm vị trí Senior CRM Expert tại Quận Tân Phú, Hồ Chí Minh, đây là cơ hội làm việc tại The Customization Group với mức lương cạnh tranh và môi trường làm việc chuyên nghiệp. Ngoài tin tuyển dụng này, Upzi còn cập nhật nhiều việc làm cùng lĩnh vực và địa điểm mỗi ngày.
A 13th-month salary for your yearly contribution
Private Health Insurance for your well-being and peace of mind
Monthly Phone, Meal & Transport allowance for work support
Lương không công khai
Hồ Chí Minh
Nghỉ trọn T7, CN
Lương không công khai
Hồ Chí Minh
Có làm T7