Senior Designer / Creative Director

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Role Purpose We are looking for a Senior Designer / Creative Director who can lead the creative direction of Maxidi’s visual identity across Private Label, packaging, campaigns, POSM and in-store communication. This is not simply a graphic design role. We are looking for a creative thinker with a strong commercial mindset who understands how design can influence customer behaviour and drive sales. The ideal candidate can turn a commercial objective into a strong creative concept and take it from idea → visual concept → 3D/AI visualisation → final production. Key Responsibilities 1. Creative Direction & Concept Development - Lead creative concepts for Maxidi campaigns, promotions, seasonal activities and commercial initiatives. - Develop strong and distinctive visual concepts that attract attention and create customer engagement. - Translate Marketing and commercial briefs into creative solutions. - Develop and maintain a consistent visual direction across Maxidi communication channels. - Challenge conventional ideas and bring fresh, innovative creative approaches. 2. Private Label & Packaging Design - Lead the creative development of Maxidi Private Label packaging across different categories. - Create packaging that stands out on shelf, is easy to recognise from a distance and is clearly differentiated from established brands. - Develop a distinctive and consistent PL visual identity while allowing individual product categories to have their own personality. - Understand shelf impact, colour, typography, imagery, hierarchy and pack architecture from a shopper perspective. - For food products, create packaging that is appetising, desirable and makes customers want to pick up and try the product. - For non-food products, create packaging that communicates the key benefit and creates a strong motivation to purchase. - Work with Category Management, Marketing and suppliers from concept development through to final artwork and production. 3. 3D Design & AI-Generated Visuals - Develop high-quality 3D product visuals, renders and mock-ups. - Use AI-generated visuals and emerging creative technologies to develop concepts quickly and efficiently. - Create realistic product and retail visualisations for presentations, campaigns and POSM. - Continuously explore new AI and 3D tools to improve creative quality and speed of execution. 4. POSM & Retail Creative - Develop innovative POSM concepts designed to create strong in-store visibility and commercial impact. - Lead creative development for: - Window posters - Gondola ends - Top boards - Banners - Wobblers - Shelf communication - Promotional displays - Seasonal and thematic installations - Ensure POSM is visually impactful while being practical, cost-effective and suitable for store execution. - Develop creative solutions that help customers notice, understand and purchase the promoted product. 5. Campaign & Marketing Creative - Develop Key Visuals for major commercial and thematic campaigns. - Adapt creative concepts across flyers, Facebook, TikTok, digital, POSM and in-store communication. - Ensure strong visual consistency across all campaign touchpoints. - Present creative concepts to Marketing and senior management and explain the commercial rationale behind the design. 6. Creative Leadership - Provide creative direction and quality control for internal and external design work. - Review, challenge and improve creative outputs to ensure they meet Maxidi's standards. - Brief and manage freelance designers, agencies and production partners when required. - Build a strong creative culture focused on innovation, speed, quality and commercial effectiveness. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: