Senior Executive, Admissions

Objective:

• Support General Manager, Growth Management & IMA Campus Operations in developing, implementing, and monitoring the campus’s admissions strategy to achieve both the quantity and quality targets for student enrollment.

• Ensure a professional and consistent customer experience for parents and students, in alignment with the standardized processes of the entire school system.

• Coordinate with relevant departments to enhance admissions effectiveness and optimize conversion rates at each stage of the admissions funnel.

• Manage the operations of the campus admissions team, ensuring compliance with established procedures and smooth daily operations.

SCOPE OF WORK

1. Admissions - 30%

• Conduct and consolidate competitive market research (tuition fees, academic programs, and admissions incentive policies of competitor schools).

• Analyze and evaluate the collected information to propose improvements or adjustments, if necessary, to tuition structures, fee policies, and admissions incentives.

• Coordinate with the General Manager, Growth Management & SGS Campus Operations to develop weekly, monthly, annual, and stage-based admissions plans and strategies.

• Coordinate with relevant departments to develop admissions information packages (financial policies, application forms, required student documents, service information, admissions videos, brochures, leaflets, etc.).

• Develop partnerships with internal and external organizations to enhance admissions effectiveness.

• Participate in on-campus and off-campus events to provide consultations to parents and students.

• Together with Admissions Staff, provide direct, phone-based, and online consultations to new prospective parents across various platforms.

• Research parents’ needs and students’ psychology, and collect related information to support effective admissions activities.

• Support Admissions Staff in finding optimal solutions to finalize enrollment for potential parents.

• Supervise the student entry-assessment process, result of notification, and admissions documentation in accordance with the established procedures.

• Ensure CRM data accuracy and lead lifecycle tracking across all stages of the admissions funnel.

2. Parent & Student Care - 5%

• Address parent inquiries related to approved school information, policies, meal services, transportation, uniforms, and other services.

• Record and transfer issues to responsible departments for follow-up.

• Guide admissions staff in responding to parents in alignment with school directions.

• Remove student pick-up/drop-off (as requested).

3. Budget Planning & Management - 5%

• Assist in developing admissions budgets aligned with event plans and departmental activities.

• Propose budgets for admissions events, fee refunds, and internal expenses; maintain records and approvals.

• Track and evaluate budget usage to ensure cost-effectiveness.

4. Admissions Reporting - 10%

• Prepare daily, weekly, monthly, and ad-hoc reports on admissions pipelines: leads, assessments, and enrollments.

• Consolidate reports on target achievement for each admissions phase.

• Forecast pipeline performance and highlight risks & required interventions.

5. People Management, Training & Development - 20%

• Lead, coach, and develop admissions staff to achieve KPIs and deliver consistent parent experience.

• Conduct regular performance reviews, 1:1 coaching, and training sessions.

• Ensure team adherence to admissions procedures, documentation, and CRM standards.

• Set individual KPIs per admissions cycle and manage performance rewards or consequences.

• Consolidate training needs and recommend development plans.

6. Conversation & Quality Assurance - 25%

• Monitor conversion performance at every stage of the admissions funnel (lead → assessment → offer → deposit → enrollment).

• Implement improvement actions to achieve conversion targets.

• Conduct regular quality checks on consultations, follow-up calls, and written communication.

• Ensure consultation scripts and messaging align with UTS brand positioning and standards.

• Responsible for achieving admissions KPIs, including leads, conversions, assessments, offers, deposits, and final enrollments.

• Ensure admissions decisions comply with child safeguarding and student welfare guidelines.

7. Administration & School Policy - 5%

• Attend team/department/school meetings to get updates on codes, regulations, policy.

• Comply with school handbooks as well as policy and guidance documents.

• Other reasonable task assigned by the Line Manager.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 9:00 - 18:00 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian