Senior Executive, Marketing & Communications
Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 02/12/2026
Đăng 10 ngày trước
Yêu cầu công việc
- Bachelor's degree in Marketing, Communications, Business or related fields.
- Minimum 3 years of relevant marketing experience, including campaign and project management.
- Strong skills in branding, PR, stakeholder coordination and performance analysis.
- Good English communication and excellent Vietnamese writing skills.
- Proactive, well-organized, detail-oriented and collaborative.
- Experience in international/bilingual K–12 education, CRM or CX is an advantage.
Yêu cầu nên có
Experience in international or bilingual K–12 education CRM experience CX experience
Công việc cụ thể là gì?
As the Senior Executive, Marketing & Communications (Van Lang Complex Campus), the jobholder is responsible for planning and executing integrated marketing campaigns, strengthening brand presence, coordinating cross-functional initiatives, and enhancing customer experience to support the school's enrollment and business objectives.
1/ Integrated Marketing Planning
- Develop and execute integrated marketing plans aligned with brand strategy and enrollment cycles.
- Manage the master marketing calendar, ensuring clear priorities, timelines and ownership.
- Review progress regularly and adjust plans based on business needs.
2/ Resource Management & Stakeholder Coordination
- Coordinate shared resources across marketing executives, designers and junior staff.
- Identify workload constraints, recommend priorities and optimize resource allocation.
- Manage agencies and vendors from briefing to delivery within approved budgets.
3/ Brand Activation & Public Relations
- Plan and execute brand activations and PR initiatives aligned with enrollment objectives.
- Develop key messages, press materials and media/partnership outreach.
- Monitor media coverage and brand sentiment, support crisis communications and report activation results.
4/ Creative Traffic Management
- Manage creative briefs, priorities, workloads and delivery timelines for the design team.
- Review creative outputs to ensure quality and brand consistency before approval.
5/ Event Branding & Audience Experience
- Lead event branding, including concepts, key visuals and messaging.
- Ensure a consistent audience experience across pre-event, on-site and post-event touchpoints.
- Coordinate with event operations teams to ensure brand-aligned execution.
6/ Customer Experience (CX)
- Manage CX initiatives across the parent journey, from awareness to enrollment.
- Identify customer pain points and collaborate with Admissions and relevant teams on improvements.
- Maintain CX standards across digital platforms, enquiries, campus tours, events and communications.
7/ Strategic Campaign Management
- Lead end-to-end campaigns, including objectives, audiences, messaging, channels, budgets and KPIs.
- Monitor performance, timelines and risks, ensuring timely issue resolution.
- Evaluate campaign outcomes and apply insights to future initiatives.
8/ Performance Reporting & Lead Quality
- Collaborate with Admissions to monitor campaign performance and lead quality.
- Analyze funnel metrics, conversion rates and cost per lead to identify improvements.
- Prepare monthly and post-campaign reports with actionable recommendations.
Quyền lợi có gì?
Lương thưởng
Annual salary review and performance-based bonuses following the school‘s policies.
Bảo hiểm & sức khoẻ
Full participation in Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) as regulated by labor law
Additional healthcare insurance.
Annual health check-ups and wellness programs.
Cân bằng công việc-cuộc sống
Annual leave, holidays
Văn hoá công ty
Engagement in team-building activities, internal events, and corporate social responsibility programs.
Khác
Competitive salary based on candidates‘ experience and competencies.
Tuition fee support for employees‘ children at UTS.
Exclusive benefits from subsidiaries of Van Lang Education Group.
