Senior Expert Business Marketing (Real Estate/ Luxury Estate)

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Key Responsibilities Project Development Leadership • Serve as the marketing lead during the development phase of assigned projects, giving substantive inputs on product mix, unit typologies, facilities, amenities and landscaping. • Collaborate closely with Project, Design and Sales teams to ensure the development is shaped by customer needs and achieves a strong product-market fit before launch. • Advocate for the customer perspective in product decisions and ensure that what is built can be marketed with clarity and conviction. Strategy Input & Go-to-Market Planning • Contribute substantively to go-to-market strategy for assigned projects, including market analysis, customer targeting, channel selection, key messaging and campaign architecture. • Develop integrated marketing plans covering timeline, budget, KPIs and channel mix, and present these to senior stakeholders for review and approval. • Translate approved strategy into operational plans with clear task ownership, timelines and quality checkpoints. • Provide well-founded insight on product positioning, customer behavior and competitive dynamics that meaningfully shapes marketing and product decisions. End-to-End Project Ownership • Own the full lifecycle of assigned projects from the development and inception phase through go-to-market strategy, campaign development, launch and post-launch optimization. • Manage all campaign workstreams across ATL, BTL, digital, events and sales tools with full accountability for seamless execution and brand consistency. • Lead agency and partner relationships at a senior level, setting clear expectations, managing quality and holding partners accountable to deliverables. • Monitor marketing funnel performance from awareness through engagement to conversion and implement data-driven optimizations in a timely manner. • Manage project budgets with full accountability, proactively flagging variances and recommending corrective action. Risk Management & Problem Solving • Identify risks to timeline, quality or business outcome before they become issues and bring forward structured solutions for resolution. • Communicate status, risks and decisions required to senior management with clarity and confidence. Stakeholder Management • Build and maintain effective working relationships with internal stakeholders across Sales, Project, Legal, Brand, Design, Segmentation and Operations. • Navigate competing priorities across teams with maturity and a solutions-first orientation, escalating when needed and always with a recommended path forward. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: