Senior Marketing Communications Executive

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• Marketing Communications & Campaigns: responsible for creating and executing strategies to effectively communicate an organization's message to its target audience. i) Develop and execute integrated marketing and communication campaigns in alignment with the Vietnam business and leasing objectives. ii) Supporting leads generation through digital campaigns, EDMs, events and other marketing channels as well as maintaining the relevant marketing/prospect database. iii) Manage content across digital and offline channels such as social media, websites, EDMS, newsletters, and press releases. iv) Manage advertising campaigns and track their effectiveness. v) Monitoring performance and reporting across key channels such as social media, websites, EDM events and digital campaigns. vi) Coordinate with creative teams for design and content creation. vii) Manage public relations efforts and handle media relations. viii) Analyze market trends and target audiences’ behavior to adapt communication strategies. ix) Handle all internal and external marketing materials x) Plan and coordinate marketing events, broker/agent engagement activities, industry events and site visits, project launches and other marketing initiatives. xi) Recommend and implement marketing automation and AI tools to improve efficiency and effectiveness. xii) Work closely with the Marketing & Leasing team on campaigns, advertisements and the content of marketing collaterals. xiii) Coordinate with external agencies/vendors, quotation sourcing, deliverable monitoring and cost control. xiv) Support annual marketing budget planning and monthly expenditure tracking. • Branding: creating and maintaining a strong and consistent brand identity for an organization i) Develop and maintain company and product brand guidelines to ensure consistent visual and verbal communication, and internal team adherence. ii) Oversee the brand's presence across various touchpoints, including development, advertising, and digital platforms. • Market Research: gather and analyze data about clients, competitors, and market trends to help organizations make informed business decisions. i) Design and execute market research studies ii) Collect and analyze data on economies, markets, client preferences, and investment behaviors. iii) Monitor industry trends, competitor activities, and market dynamics. iv) Interpret research findings to provide actionable insights to inform business decisions. v) Collaborate with cross-functional teams to align research efforts with business goals. vi) Create reports and presentations to communicate research findings to stakeholders. vii) Develop and maintain databases for storing research data. viii) Focusing more on industrial real estate market trends, FDI/investment trends, target industries, competitors and prospective investor behavior. * With the above mentioned, the employee is required to work closely with the Singapore HQ team to align on branding, corporate communications, campaigns and marketing reporting standards. In addition to these duties, the Employee may be required to perform other tasks that from time to time may be assigned or delegated to the Employee by the Company and HQ Singapore office • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: