Senior Performance Marketing Specialist E-commerce / App & Game

Yêu cầu công việc

- At least 1 years of hands-on experience in Performance Marketing, Paid Advertising, or User Acquisition. Experience in E-commerce/DTC, POD/Dropshipping, or App/Game industries is highly preferred. - Proven experience in launching, managing, optimizing, and scaling paid advertising campaigns, with a strong preference for candidates experienced in Meta/Facebook Ads. - Strong analytical and data-driven mindset, with the ability to monitor campaign performance, interpret key metrics, identify opportunities, and make timely optimization decisions. - Solid understanding of key Performance Marketing metrics, including ROAS, CPA/CAC, LTV, Conversion Rate, and Profit, with the ability to use these metrics to evaluate and improve business performance. - Experience managing large-scale advertising budgets, with the ability to make effective decisions on budget allocation, scaling, and campaign efficiency. - Proficiency in Meta Ads Manager. Experience with Google Ads, AppLovin, Unity, ironSource, Mintegral, or other performance marketing platforms is a strong advantage. - A strong growth mindset and results-driven approach, with the ability to work independently, take ownership, continuously test new ideas, learn quickly, and optimize performance. - Experience in POD/Dropshipping or Fashion E-commerce is a strong advantage, but not mandatory.