Senior Product Marketing Specialist (IT/AI/Enterprise Platform)
Quận Tân Bình, Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 20/11/2026
Đăng 21 ngày trước
Yêu cầu công việc
Must-Have
- 7+ years of experience in Product Marketing, Platform Adoption, Enterprise Communication, or Change Enablement.
- Strong storytelling, presentation, and communication skills, including executive-level presentations.
- Experience driving product adoption, enterprise platform rollouts, or transformation initiatives.
- Ability to simplify complex technical concepts into clear, user-focused messages.
- Strong stakeholder management and collaboration skills in global environments.
- Fluent English, proactive mindset, and strong execution skills.
Nice to Have
- Experience with SaaS, enterprise software, workflow, or automation platforms.
- Exposure to AI/GenAI, Low-Code/No-Code, or Citizen Development.
- Knowledge of change management, community building, analytics, or data-driven marketing.
Yêu cầu nên có
Experience with SaaS, enterprise software, workflow, or automation platforms Exposure to AI/GenAI, Low-Code/No-Code, or Citizen Development Knowledge of change management, community building, analytics, or data-driven marketing
Công việc cụ thể là gì?
About the Role
Join Bosch Global Software Technologies to drive product awareness, engagement, and adoption for a global enterprise workflow platform serving nearly 500,000 users worldwide.
You will combine product storytelling, marketing communication, stakeholder engagement, and adoption strategy to help users understand the value of AI-powered workflow solutions and maximize their business impact.
Your Responsibilities
- Develop product positioning, messaging, and communication materials, including presentations, newsletters, launch campaigns, demos, and user guides.
- Translate complex technology, AI, and automation concepts into clear business value for diverse audiences.
- Drive product adoption through onboarding, training, user engagement, and change enablement initiatives.
- Collaborate with global stakeholders, product teams, and business users to support platform rollouts and transformation programs.
- Organize webinars, workshops, product showcases, and user community activities.
- Track adoption, engagement, and satisfaction KPIs; use data insights to improve communication and marketing effectiveness.
Quyền lợi có gì?
Lương thưởng
Competitive compensation and 13th-month bonus
Bảo hiểm & sức khoẻ
Premium healthcare and accident insurance
Khác
Flexible and international working environment
