Senior Retail Product Development Executive

1. Product Development & Range Planning (Merchandise)

- Research consumer and market trends (drinkware, lifestyle, gifting, collaborations) and translate Phúc Long’s brand heritage into merchandise concepts, e.g., tumblers, lifestyle accessories, and seasonal collections.

- Build and manage the merchandise roadmap and range architecture, from the core collection to seasonal/limited drops and gifting ranges, with a clear role for each SKU.

- Define the assortment by channel: which SKUs sell in the store system, which are online-exclusive, and which sell in both. Develop channel-specific variants, sets, and drink-and-merchandise bundles.

- Coordinate with design, procurement, and external vendors to develop, sample, test, and finalize product SKUs.

- Manage development timelines, sample reviews, costing, and approvals to ensure on-time launch within target margin.

- Work with design, legal, and QA to ensure packaging, branding, and labeling compliance for every SKU.

2. Product Launch & Performance (Store System & Online)

- Prepare launch packs for each SKU for the store system and online channels: product specifications, retail pricing, product story, and content/listing briefs for the creative and e-commerce teams.

- Plan initial order quantities and allocation across stores and online channels with supply chain; manage stock levels, sell-through, and clearance decisions at SKU level.

- Set and review SKU-level pricing, margin, and promotion eligibility in line with brand guidelines.

- Track product performance by SKU and channel (sell-through, GMV, AOV, margin, reorder rate) and decide whether to reorder, refresh, or retire each item.

- Collect feedback from stores and online customer reviews, and run a post-mortem for each collection to feed product improvements and the next roadmap.

3. Other Retail Product Projects (Mooncake & RTD)

- Mooncake: support the mooncake project, covering product and packaging development and launch coordination with the relevant teams.

- RTD: support the ready-to-drink (RTD) product project, covering product development and launch coordination with the relevant teams.

4. Cross-functional & Project Management

- Liaise with supply chain, legal, finance, store operations, and the e-commerce and creative teams to ensure product availability, compliance, and a smooth handover to each channel.

- Create and maintain checklists and documentation for merchandise development, launch, and store replenishment.

- Partner with marketing and loyalty teams to integrate merchandise into campaigns and loyalty programs (e.g., gift-with-purchase, redemption items, bundles).

• Ngày làm việc: T2 - T6 • Giờ làm việc: 08:00 - 17:45 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian