Specialist, Market Insights And Analytics
Hồ Chí Minh (On-site)
Nghỉ trọn T7, CN
Hạn chót 06/12/2026
Đăng 6 ngày trước
Yêu cầu công việc
Market Insights
- Strong understanding of market sizing, growth, market share, category structure, channel dynamics, and competitor analysis.
- Ability to formulate business questions and select appropriate analytical approaches.
- Ability to critically assess source quality, methodology, comparability, and limitations.
- Strong commercial interpretation and data storytelling skills.
Technical Skills
- Proficiency in Power BI, including Power Query, data modeling, DAX, and dashboard design.
- Proficiency in SQL for data extraction, transformation, aggregation, and validation.
- Strong Excel skills for reviewing and restructuring market datasets.
- Ability to design maintainable datasets, mappings, and reporting documentation.
Delivery & Communication
- Ability to structure ambiguous requirements and independently propose practical solutions.
- Strong project ownership, prioritization, and stakeholder management.
- Clear written and spoken English.
- Attention to detail and transparency about analytical assumptions.
Qualifications & Experience
Bachelor’s degree in Marketing, Economics, Statistics, Business Analytics, Data Science, or a related field.
- 1–3 years of Demonstrated experience in market intelligence, category insights, commercial analytics, or a closely related role.
- Proven ability to independently turn market data into business insights and analytical outputs.
- Hands-on experience building Power BI dashboards and using SQL to prepare and analyze data.
- Experience working with FMCG, retail, consumer, or syndicated market datasets is strongly preferred.
- Evidence of delivering analytical projects from business requirement definition through to user adoption.
Yêu cầu nên có
Experience working with FMCG, retail, consumer, or syndicated market datasets
Công việc cụ thể là gì?
Turn market information into structured data, meaningful dashboards, and actionable insights that support business decisions.
Key Responsibilities
1. Market Insights & Analytical Design
Work with stakeholders to define business questions, intended decisions, and analytical priorities.
Translate market intelligence needs into appropriate KPIs, analytical frameworks, data requirements, and dashboard specifications.
Analyze market size, category growth, brand and company shares, channel dynamics, competitive positioning, and pricing.
Interpret consumer, shopper, and macroeconomic trends to provide relevant market context.
Identify meaningful findings, explain business implications, and recommend further investigation or action.
Clearly distinguish verified findings, hypotheses, and data limitations.
2. Market Data Structuring & Quality
Review and assess market information from sources such as Nielsen, Kantar, Euromonitor, official statistics, and internal tracking.
Extract, clean, transform, and consolidate relevant information into reusable analytical datasets using SQL, Power Query, and appropriate tools.
Establish consistent category, brand, company, channel, geography, period, and metric mappings.
Assess whether datasets are comparable before combining or presenting them, considering differences in coverage, methodology, definitions, units, and reporting periods.
Maintain data dictionaries, source references, transformation rules, and validation checks.
Ensure dashboard figures remain traceable to their original sources.
3. Power BI & Market Dashboard Development
Design and build Power BI dashboards that answer clearly defined market and commercial questions.
Develop suitable data models, DAX measures, and visualizations for market analysis.
Structure dashboard navigation and analytical flows so users can move from market overview to relevant category, competitor, or channel detail.
Validate calculations and interpretations against source data before release.
Maintain and improve dashboards, troubleshoot data and refresh issues, and document update procedures.
Work with IT or technical teams where infrastructure, access, or integration support is required.
• Ngày làm việc: T2 - T6 • Giờ làm việc: 9:00 - 18:00 • Cấp bậc: Nhân viên (associate) • Loại công việc: Thời vụQuyền lợi có gì?
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