Strategic Planning

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Position Summary IBK Vietnam is seeking a Strategic Planning team member to support the Bank’s strategic planning, performance management and corporate branding activities through market research, data analysis, KPI development and performance monitoring. This role will conduct research on the banking market and competitors, support the development and calculation of KPIs, analyze business performance, and contribute to the development of a consistent corporate brand identity for IBK Vietnam. Key Responsibilities 1. Market & Industry Research - Conduct research on the Vietnamese banking and financial services market, including market trends, competitors, macroeconomic conditions, financial policies and regulatory developments. - Collect, consolidate and analyze information from reliable internal and external sources to support the Bank’s strategic and business planning activities. 2. KPI Development & Performance Monitoring - Support the development and refinement of Bank’s branches KPIs in coordination with relevant departments. - Collect and consolidate KPI data and ensure the accuracy and consistency of information used for KPI calculation. - Compare actual performance against targets, analyze variances and performance gaps, and prepare KPI reports for management review. - Maintain KPI databases, calculation files and supporting documentation. 3. Business Performance Analysis - Collect and analyze business and financial performance data to support regular performance monitoring. - Analyze trends, variances and key performance indicators across business areas and departments. - Prepare performance analysis and management reports highlighting key findings and areas requiring follow-up. 4. Bank Brand Identity & Corporate Branding - Support the development and implementation of the Bank’s brand identity and corporate image in alignment with the Bank’s overall brand direction and positioning in Vietnam. - Conduct research on banking industry branding, competitor positioning and market perceptions to support brand-related planning and initiatives. - Support the development and maintenance of consistent brand guidelines, visual identity materials and corporate communication standards across the Bank. - Coordinate with relevant departments and external vendors on corporate branding materials, including presentations, publications, event materials, signage and other Bank communication materials. - Support the planning and implementation of brand awareness and corporate image initiatives, particularly for key Bank events and external-facing activities. - Maintain and organize brand-related materials, guidelines and resources for internal use. 5. Reporting & Presentation - Prepare regular KPI, business performance, market research, strategic planning and brand-related reports for internal management and Head Office. - Develop Excel-based analysis and PowerPoint presentations to communicate research findings, KPI results and business performance clearly. - Coordinate with relevant departments to collect, verify and clarify data and information required for reports and analysis. - Perform other research, analytical and planning-related tasks as assigned by the Strategic Planning Department. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: