Trade Analytics & Business Insights Manager

KEY RESPONSIBILITIES

1. Trade Marketing Analytics & Business Insights

• Develop analytical frameworks to evaluate Trade Marketing performance across GT, MT, CVS, and E-commerce channels.

• Analyze key commercial metrics including:

• Sales uplift

• Distribution and Numeric Distribution

• Visibility & Share of Shelf

• Promotion effectiveness

• ROI of trade investments

• Category and channel performance

• Generate actionable insights to improve trade execution and business performance.

• Partner with Trade Marketing and Sales teams to identify growth opportunities and risks.

2. Trade Investment & Promotion Effectiveness

• Establish measurement methodologies for trade promotion investments.

• Evaluate effectiveness of:

• Consumer promotions

• Trade schemes

• Display programs

• Listing investments

• Activation campaigns

• Support Revenue Growth Management (RGM) initiatives through pricing, promotion, and assortment analytics.

• Recommend optimization opportunities to maximize trade spend ROI.

3. AI & Commercial Digital Transformation

• Lead adoption of AI solutions within Trade Marketing and Commercial functions.

• Identify use cases for:

• Sales forecasting

• Promotion prediction

• Demand sensing

• Image recognition for store execution

• AI-powered reporting and insights generation

• Commercial productivity automation

• Collaborate with IT, Digital, and external partners to implement AI-driven tools and platforms.

• Drive digital transformation initiatives across Trade Marketing operations.

4. Dashboard, Reporting & Business Intelligence

• Design and standardize Trade Marketing dashboards using Power BI and other visualization tools.

• Build real-time monitoring systems covering:

• Sales performance

• Promotion performance

• Distribution performance

• Execution KPIs

• Market data

• Automate reporting processes to reduce manual efforts and improve decision speed.

• Ensure data quality, governance, and reporting consistency.

5. Cross-Functional Business Partnering

• Partner with:

• Trade Marketing

• Sales

• Marketing

• Finance

• Supply Chain

• Digital & IT

• Support annual business planning and channel strategy development.

• Provide strategic recommendations to senior management based on data and AI-generated insights.

6. Team Leadership & Capability Building

• Lead and develop a team of Business Analysts, BI Analysts, and AI Specialists.

• Build analytics capabilities across Commercial and Trade Marketing teams.

• Promote a culture of fact-based decision making and continuous improvement.

• Coach stakeholders on data storytelling and business analytics practices.

• Giờ làm việc: 9:00 - 18:00 • Cấp bậc: Nhân viên (executive)