Trade Marketing Manager (FMCG)

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- Role purpose: Consumer business in Vietnam (Anlene & Anmum brands) is expected to return to growth from 2019 with an average growth of 9% p.a. over the next few years. This position is critical to achieve or exceed sales, share, penetration & distribution objectives, then contribute to delivering ambitious financial objectives of the business unit in both Vietnam & Cambodia. - The main purpose of this Trade Marketing Manager role is also included: • Lead and develop channel / geography strategy that translate brand strategy • Lead and develop Perfect Store programs which is included the 5Ps (Product, Placement, Promotion, Pricing, & POSM) by channel and region. - Role accountabilities: • Financials: Deliver sales volume (metric tons) and gross sales value. Manage GTN (trade spending) and product mix to deliver net sales & gross margin targets. Manage Trade A&P within the given budget to deliver Opex target. Increase market share, distribution, visibility and space share of Anlene & Anmum. • Shopper Marketing: Develop and execute Shopper Marketing programs, that follow brand strategy and activation platforms while delivering on customer specific insights to deliver profitable volume growth & equity of brands. Build consumer promotion for nationwide, focus on GT channels. • Revenue Growth Management: Determine channel trade spending strategy to deliver targets. Manages and monitors channel, region and key customer trade investment. Ensure efficiency of the trade investment of both GTN and A&P follow trade spending playbook. • Integrated Business Planning: Communicate clearly and timely plans, activities and spend to sales team (including cross-functional team) ensuring understanding of the same. Develop category / channel KPIs, identify opportunities and risks and communicate via scorecard. • Capability, Systems & Processes: Coordinate with Human Resources and Line Managers to efficiently motivate and lead a high performance team which is included Trade Marketing Assistant Manager, Trade Marketing Executive, by managing and retaining talent through robust recruitment, on-boarding, development, coaching and mentoring, and career planning. • Leadership and People: Cascade Fonterra’s strategic direction, inspire and motivate teams to lift performance and work together towards clear team and individual goals that deliver This is Fonterra. • Sales Operation: Manage and ensure the team strictly follow sales system and operation processes & procedure, including internal control processes. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: