Trade Marketing Supervisor (MT Channel)

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A. Role Expectations • Lead and execute Trade Marketing activities to: o Increase product distribution and market coverage o Drive sales performance across assigned channels • Optimize brand visibility and merchandising effectiveness at point of sale • Manage and control Trade Marketing budget efficiently for assigned areas/channels B. Key Responsibilities • Trade Program Planning & Execution o Design and implement promotion programs for distributors and dealers to optimize sell-in volume o Develop incentive and reward schemes (monthly/quarterly) for retailers and store owners o Build detailed activity plans for the traditional trade channel, ensuring alignment across product categories o Monitor program execution in the market to ensure correct targeting and effectiveness • Sales Growth & Target Management o Allocate and manage Trade Marketing budget to achieve volume and market share targets o Collaborate closely with Field Sales teams to:  Understand market needs  Provide timely sales tools and activation programs o Support new product launches with a focus on rapid distribution expansion in traditional channels • Market Analysis & ROI Evaluation o Analyze sales data periodically to evaluate promotion ROI and propose improvements o Track competitor pricing and promotion activities to recommend timely responses o Conduct in-depth reports on shopper behavior to optimize trade strategies • Cross-functional Coordination o Work with Supply Chain to forecast demand for major promotions and avoid stock shortages o Ensure all Trade Marketing activities comply with company financial processes and integrity standards • Other Tasks o Perform additional assignments as directed by Line Manager • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian