
Hồ Chí Minh
Nghỉ trọn T7, CN
Hạn chót 24/10/2026
Đăng 5 ngày trước
- Bachelor’s degree in Marketing, Communications, Business Administration or a related field. - Minimum 5 years of hands-on Digital Marketing experience, with experience in a senior/lead capacity. - Strong experience in Paid Media, Performance Marketing, Social Media and SEO/SEM. - Experience managing multiple brands/categories, agencies and digital budgets. - Background in Home Appliances, Consumer Electronics or FMCG is highly preferred.
- Hands-on knowledge of Meta Ads, Google Ads, TikTok Ads, Zalo Ads, Google Analytics and Google Search Console. - Strong understanding of digital KPIs, conversion, ROI and performance optimization. - Strong analytical and data-driven mindset with the ability to translate data into actionable recommendations. - Experience with CRM/Email Marketing is an advantage. - Google Ads, Google Analytics or other relevant digital certifications are an advantage.
Summary:The Vietnam Digital Marketing Lead is responsible for developing and executing digital marketing strategies for the company’s multi-brand Home Appliances portfolio in Vietnam, in alignment with APAC regional direction. The role leads local digital initiatives across Paid Media, Social Media, SEO/SEM and digital performance, working closely with Regional/HQ teams, local Marketing & Sales teams, agencies and partners to drive brand awareness, consumer engagement, lead generation and business growth.Responsibilities:1. Digital Strategy & Campaign Management• Develop and execute Vietnam digital marketing plans in alignment with APAC strategies and local business priorities.• Localize regional strategies into relevant campaigns for the Vietnamese market.• Manage multiple digital campaigns and brands, ensuring effective and timely execution.2. Paid Media & Performance Marketing• Plan, manage and optimize Paid Media across Meta/Facebook, Google, TikTok and Zalo.• Drive qualified traffic, engagement, leads and conversions based on business objectives.• Continuously optimize media performance and ROI based on data and insights.3. Social Media & Content Direction• Oversee local social media channels including Facebook, TikTok, YouTube and Zalo OA.• Lead digital content direction to strengthen brand positioning, product communication and consumer engagement.• Ensure all content follows brand guidelines and maintains professional, constructive messaging.4. SEO, SEM & Digital Ecosystem• Drive localized SEO/SEM strategies to improve search visibility, traffic and conversion.• Monitor website and search performance and identify optimization opportunities.• Support CRM/Email Marketing initiatives where relevant to local business objectives.5. Analytics, Reporting & Optimization• Monitor and analyze key digital KPIs, campaign performance, conversion and ROI.• Prepare regular performance reports with actionable insights and recommendations.• Collaborate with APAC/HQ to continuously optimize digital activities.6. Sales & Commercial Support• Partner with Sales and Commercial teams to align digital activities with business objectives.• Support product launches, promotions and sell-out campaigns across retail chains and distributor networks.• Connect digital initiatives with online and offline consumer journeys.7. Stakeholder, Agency & Vendor Management• Coordinate closely with Regional/HQ teams and local cross-functional stakeholders.• Manage digital agencies, media partners and vendors, including briefs, timelines, deliverables and performance.• Ensure local execution is aligned with regional standards and business priorities.8. Budget Management• Manage and monitor the Vietnam digital marketing budget.• Handle monthly FCT (Forecast) and ACT (Actual) tracking and reporting.• Coordinate budget applications, expense tracking and effective allocation of digital investment. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc:
Nếu bạn đang tìm kiếm vị trí Vietnam Digital Marketing Lead tại Hồ Chí Minh, đây là cơ hội làm việc tại CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM với mức lương cạnh tranh và môi trường làm việc chuyên nghiệp. Ngoài tin tuyển dụng này, Upzi còn cập nhật nhiều việc làm cùng lĩnh vực và địa điểm mỗi ngày.
Thưởng tháng 13, thưởng theo KPI
Social insurance package as regulated by law. Personal health insurance coverage
16 annual leave days per year
Internal training programs to enhance professional expertise and soft skills
Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!. Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas. Strategic impact: Direct involvement in key projects alongside leadership teams. People-first culture: A supportive workplace where people come first
Lương không công khai
Hồ Chí Minh
Nghỉ trọn T7, CN
Lương không công khai
Hồ Chí Minh
Nghỉ trọn T7, CN
2,000 - 3,000 USD/tháng
Hồ Chí Minh
Có làm T7
Lương không công khai
Hồ Chí Minh
Nghỉ trọn T7, CN
Lương không công khai
Hồ Chí Minh
Nghỉ trọn T7, CN
Tới 60 triệu VNĐ/tháng
Hồ Chí Minh, Long An
Nghỉ trọn T7, CN