Yêu cầu công việc
- Minimum 3–4 years of Account Management experience in Influencer Marketing Agencies, Digital Agencies, MCNs, Advertising Agencies.
- Proven experience managing influencer marketing campaigns from planning to execution.
- Good understanding of influencer marketing ecosystems, creator management, and social media platforms.
- Familiarity with TikTok, Facebook, Instagram, YouTube, TikTok Shop, and Shopee Live.
- Understanding of branding campaign KPIs and performance marketing metrics.
- Strong client servicing and relationship management skills.
- Excellent project management and multitasking abilities.
- Good communication, presentation, and negotiation skills.
- Strong problem-solving mindset with the ability to manage multiple projects simultaneously.
- Detail-oriented with strong organizational and coordination skills.
- Proficient in Microsoft Office (Excel, PowerPoint) and project management tools.
Công việc cụ thể là gì?
1. General Information
• Position: Account Manager
• Industry: Influencer Marketing / KOL & KOC Agency / Social Commerce
• Report to: Account Senior Manager / Account Director
2. Job Purpose
The Account Manager is responsible for managing day-to-day client relationships and ensuring the successful execution of influencer marketing and social commerce campaigns. This role serves as the key liaison between clients and internal teams, translating client briefs into effective campaign plans, coordinating project execution, and delivering measurable business outcomes across branding and performance objectives.
3. Key Responsibilities
A. Client & Account Management
• Serve as the primary point of contact for assigned clients, ensuring timely communication and excellent account service.
• Understand client objectives and translate briefs into actionable influencer marketing and social commerce solutions.
• Build and maintain strong client relationships to ensure client satisfaction, retention, and repeat business.
• Support business growth by identifying upselling and cross-selling opportunities within existing accounts.
• Prepare quotations, proposals, campaign budgets, and commercial documents while ensuring projects remain within approved budgets.
B. Campaign & Project Management
• Lead the end-to-end execution of influencer marketing campaigns from briefing to campaign completion.
• Coordinate with the Booking/KOL team to shortlist suitable creators, negotiate rates, confirm bookings, and manage influencer deliverables.
• Ensure campaign execution aligns with client objectives, timelines, budgets, and brand guidelines.
• Work closely with Creative, Production, Operations, and Livestream teams to deliver integrated campaigns across TikTok, Facebook, Instagram, YouTube, and other platforms.
• Monitor campaign progress, proactively identify risks, and resolve operational issues to ensure smooth delivery.
C. Social Commerce Campaign Management
• Support the planning and execution of KOL/KOC-driven social commerce campaigns, including TikTok Shop and Shopee Live activities.
• Coordinate with internal teams to execute livestream sessions, promotional mechanics, creator schedules, and product planning.
• Monitor campaign performance metrics including GMV, conversion rate, CTR, affiliate sales, and other key KPIs.
• Recommend optimization opportunities throughout campaign execution to improve performance and maximize ROI.
D. Internal Collaboration
• Collaborate closely with Booking, KOL Relations, Creative, Media, Production, and Operations teams to ensure seamless project execution.
• Coordinate campaign timelines, deliverables, approvals, and resource allocation across departments.
• Support junior Account Executives by providing guidance on project execution and daily account management when required.
E. Reporting & Performance Analysis
• Monitor campaign performance against agreed KPIs.
• Prepare campaign reports and post-campaign presentations with actionable insights and recommendations.
• Analyze campaign data, including:
- Branding Campaigns: Reach, Engagement, Impressions, Views, EMV.
- Social Commerce Campaigns: GMV, ROI, Orders, Conversion Rate, CTR, CPA/CPO.
• Present campaign results and optimization recommendations to clients.
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