Assistant Brand Manager (FMCG)

Job Summary:

Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective

brand-building strategies.

Main Roles and Duties:

- Define a clear product strategy.

- Develop a product roadmap, New Product Innovation management, and anticipate potential scenarios during operation.

- Conduct market research to identify customer needs and desires for the product

- Assess the market and analyze competing products.

- Establish the product's value proposition and collaborate with relevant departments to guide product development.

- Perform additional tasks related to the company's specific products .

- Get close to customers/consumers via frequent market visits.

- Be able to work well with cross functions to drive sales and build the Product and category

- Lead cross functions (supply chain, purchasing, sales, trade marketing, stratergy marketing) to run the New Product development process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.

- Follow up and control Marketing expenses.

- Smoothly cooperate with other Departments to handle tasks related to the Product in charge.

- Other tasks assigned by the line manager.