Associate Marketing Communications Manager – Social Planner

Garmin Vietnam is seeking a highly skilled Associate Marketing Communications Manager to manage social media planning, social campaign execution, and optimizing performance across multiple social platforms.

JOB MISSION

Grow Garmin Vietnam’s official Facebook and Instagram by creating content that reflects Garmin’s culture, resonates with our fans, and strengthens Garmin as the brand of choice for sports and active & healthy lifestyles in Vietnam.

JOB DESCRIPTION

Social Strategy, Content Planning, Engagement & Performance

• Develop long-term social strategies and content pillars for Facebook and Instagram to improve the performance and engagement of our own social channels and grow followers across product lines.
• Develop monthly content calendars and ensure they are integrated with the annual marketing plan.
• Plan and execute social campaigns for product launches and brand events, based on marketing initiatives and briefs from the Brand Marketing team.
• Plan and execute day-to-day and seasonal content beyond campaigns, from planning to execution.
• Create storytelling content with Garmin-contracted athletes and influencers to associate Garmin with a professional, elite image.
• Good understanding of social media trends and audience behavior, with the ability to turn insights into engaging content.
• Localize regional assets and adapt them to fit local culture.
• Follow other Garmin markets’ social content via Sprinklr and select suitable ideas/post to localize for Vietnam.
• Ensure social content and visual language are consistent and aligned with Garmin’s brand guidelines.
• Bring creativity and a keen eye for detail to caption writing and visual quality control.
• Brief external designers and photographers clearly and ensure the final output matches the brief.
• Manage comments, messages, and fan engagement daily, and monitor negative comments to prevent them from escalating into a PR crisis.
• Set KPI and track social performance and prepare weekly, monthly, quarterly, and post-campaign reports.

Collaboration & Others

• Work with the digital agency on paid social boosting and monitor budget spending and performance.
• Coordinate with the internal marketing, sales, customer service, and channel marketing teams, as our owned social platforms, like the official website, are Garmin’s official channels for external communication.
• Coordinate with the regional Asia social planner and Asia social content designers.
• Follow up on contract and payment documents and handle ad-hoc tasks.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 09:00 - 18:00 • Cấp bậc: Có kinh nghiệm • Loại công việc: Toàn thời gian