Digital & Multimedia Marketing Executive

Role Overview

LP Foods is looking for a proactive and hands-on Digital & Multimedia Marketing Executive with strong skills in digital marketing, data analysis, content creation, and graphic design. The role involves managing digital channels, analyzing marketing performance, creating content and visual materials, and supporting sales initiatives and international trade events.

Key Responsibilities

1. Digital Marketing & Performance Analytics

Digital Content & Channel Management

• Develop and execute content plans for email newsletters, company websites, blogs, LinkedIn, and other relevant digital channels.

• Create, edit, and publish marketing content that communicates the company's capabilities, products, industry knowledge, and business value.

• Design social media posts and digital marketing visuals, and produce basic video content for digital channels.

• Manage and regularly update website content to ensure accuracy, relevance, and consistency with brand positioning.

Marketing Reports & Performance Evaluation

• Prepare regular digital marketing performance reports, highlighting key metrics, results, insights, and recommendations.

• Plan, execute, monitor, and optimize digital advertising campaigns across relevant platforms, including Google Ads, LinkedIn Ads, and other channels when applicable.

• Translate marketing data into clear, actionable insights to support planning and decision-making.

2. Sales & Business Enablement Materials

• Develop, update, and maintain a comprehensive set of sales and business marketing materials for LP Foods, including corporate profiles, product presentations, product-related documents, and promotional materials.

• Work closely with the Sales and Business Development teams to understand commercial needs and develop suitable marketing tools.

• Transform technical industry statistics, market intelligence, and product information into clear, engaging presentations, infographics, and sales materials.

• Coordinate with Graphic Designer on sales presentations, product sheets, and other business materials.

3. Event & Expo Management

• Coordinate marketing preparations for international trade shows, exhibitions, and other business events.

• Work on event planning and execution, including promotional materials, booth branding, displays, presentations, and other marketing requirements.

• Work on pre-event and post-event communication activities, including promotional campaigns, content updates, and follow-up marketing initiatives.

• Ensure that all event-related marketing activities align with the company's brand identity and business objectives.

4. Marketing Asset & Documentation Management

• Organize, maintain, and regularly update marketing resources and working documents on SharePoint.

• Manage the company's media asset library, including photos, videos, design files, and other branded materials.

• Maintain organized and accessible files for marketing reports, content calendars, campaign plans, and project-related documents.

• Ensure proper file organization, version control, and consistency across shared marketing materials.

• Ngày làm việc: T2 - T6 • Giờ làm việc: 9:00 - 18:00 • Cấp bậc: Có kinh nghiệm • Loại công việc: Thời vụ