Brand Manager

Công việc cụ thể là gì?

JOB PURPOSEThe Brand Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via:• Championing competitive behavior and mindset throughout the business and translating it into targeted marketing activities to grow brand share & manage brand performance across 6P• Leading the E2E marketing deployment from ATL to BTL• Leveraging our E2E marketing technology capability (including Gen AI)• Liaising with local agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI).KEY RESPONSIBILITIES• Development of a Market Development plan that seizes opportunities in consumer mindset education, product renovation, pricing strategy, competitor activities, customer/channel specific needs• Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team• Develop & lead implementation of integrated ideas & activation platforms based on the brand vision plan working with cross-function teams and external agencies.• Champion optimal launch of innovation platform• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.• Continuously analyze business performance metrics, derive insights, and translate into action plans. • Ngày làm việc: • Giờ làm việc: • Cấp bậc: • Loại công việc: