Brand Manager

Công việc cụ thể là gì?

- Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements to identify brand opportunities and issues. - Build Category short-term & long-term strategy with portfolio strategy, product roadmap, sales/share ambition and new launching strategies. - Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution. - Get close to customers/consumers via frequent market visits. - Work well with cross functions to drive sales and build brand. - Management of marketing budgets within agreed targets. - Lead cross functions to run the NPD process: sales forecasting, stock management, and sales movements to ensure the launch's success in Vietnam. - Lead packaging and product communication development in collaboration with design teams. - Translate consumer insights into actionable marketing strategies and innovation opportunities. - Develop and manage product launch plans, ensuring timely execution and market readiness. - Monitor product performance post-launch and recommend adjustments as needed. - Management of P&L and marketing budgets within agreed targets. - Follow up and control Marketing expenses. - Continuously check stock, promotion, marketing investment to ensure budget effectiveness. - Continuously optimize category's profits by reducing COGM, de-MKT low-performance SKUs, improving ROI of marketing activities, especially promotion. - Coaching for team members and retaining talents. - Other tasks assigned by line manager. • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian