Brand Manager (Dutch Lady)

Key objectives

• Be a strategic and results-driven Brand Manager to lead and grow one core brand within our portfolio.
• In conjunction with Marketing Manager, this role is responsible for developing brand strategy, driving marketing initiatives, managing brand performance, and take lead in the execution of marketing plans to deliver commercial targets.
• Collaborate effectively with cross-functional teams to drive brand plans and business objectives.
• The ideal candidate combines creativity with strong commercial acumen and cross-functional leadership.

Job Responsibilities

Contribute to Strategy and Planning

• Own and lead the overall brand strategy, positioning, and growth plan for the assigned brand.
• Develop annual marketing and brand plans aligned with brand building objectives and commercial objectives.

Brand management

• Manage one separate Dutch Lady portfolio line to deliver the agreed targets
• Lead the execution of marketing campaigns, ensure consistency in brand identity, messaging, and all consumer touchpoints.
• Drive a social-first mindset, ensuring brand activities are relevant and engaging across digital platforms.
• Collaborate with functions in annual brand activation plans OTIF, including in-store communication, shopper promotions, and trial activations.
• Manage brand budgets and ensure efficient allocation of marketing spend.

Marketing Operation

• Collaborate with stakeholders (Sales, Category and Channel, R&D, Supply Chain, Finance…) and agency partners (Media, Social and Creative agencies) to initiate and execute campaigns and operations to achieve business goals.
• Collect and analyse market trends, consumer insights, and competitor activities to identify growth opportunities and make recommendation to senior management.
• Monitor brand performance, campaign effectiveness, and ROI using data and analytics.
• Prepare regular performance reports, analyse data to produce insights and actions.

Other Responsibilities

• Participate in cross-functional projects as required
• Support internal audit processes
• Undertake additional tasks assigned by the Line Manager
• The above responsibilities are not intended to be an exhaustive list of all responsibilities and duties required of employees assigned to this job. The incumbent may be asked to perform other duties as assigned by the Company.
• Other tasks assigned by the Line Manager.

• Cấp bậc: Quản lý • Loại công việc: Toàn thời gian