Brand Manager For Personal Care

Công việc cụ thể là gì?

- Support the Brand Manager in developing and executing annual brand strategies and integrated marketing plans aligned with business objectives. - Conduct market, consumer, and competitor analysis to identify growth opportunities and translate insights into actionable brand strategies and key brand messages. - Lead assigned brand initiatives from planning to execution, ensuring consistency with the overall brand positioning and identity. - Lead the planning and execution of integrated brand campaigns across digital, social media, influencer, and relevant consumer touchpoints. - Work closely with creative and media agencies to develop effective communication assets and ensure timely delivery. - Monitor campaign performance and identify optimization opportunities based on consumer and business KPIs. - Take ownership of assigned product development and launch projects, coordinating timelines from concept development through launch. - Partner with R&D, Sales, Trade Marketing, agencies, and other stakeholders to ensure product information, positioning, claims, and key messages are accurately communicated and executed. - Manage relationships with internal and external stakeholders to ensure effective and timely execution of brand initiatives. - Manage assigned brand budgets, including budget planning, tracking, and reconciliation, ensuring efficient resource allocation. - Handle relevant administrative and contractual processes with appropriate attention to detail. - Track brand and campaign performance against agreed KPIs and business objectives. - Analyze market, consumer, campaign, and sales data to generate insights and recommendations for future brand growth. • Cấp bậc: Quản lý • Loại công việc: Toàn thời gian